I spent last week at The Festival of Media Global in Rome. There were on-stage discussions with global leaders from P&G, VW, Burberry, Lastminute.com and many others. It was an excellent event, andit gave me the opportunity to talk to almost a dozen senior marketing and media leaders. Here's what I heard:
NYS Entity Status
NYS Filing Date
AUGUST 16, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - KEPLER GLOBAL CORPORATION
AROUND THE WEB
- Back To The Future: What Marketers Want
Monday May 15, 2017
- Rome Journal: No Swimming! Rome Braces for Summer of Tourists at Its Fountains
By JASON HOROWITZ - Thursday Jun 22, 2017
Already this year, stiff fines have failed to stop fountain-bathing in warm weather, and now the police who protect the Trevi Fountain, backed by a strict ordinance, have more officers on duty.
- Out There: Is Earth All by Its Lonesome? Kepler Finds 4,034 Possible Companions
By DENNIS OVERBYE - Monday Jun 19, 2017
Setting the stage for the next chapter in the quest to end cosmic loneliness, astronomers released a list of objects they are 90 percent sure are planets orbiting other stars.
Four ways a strong brand can drive corporate giving
Thursday Feb 23, 2017
A strong brand provides countless benefits for nonprofit fundraising programs. It helps organizations stand out from their peers, focuses fundraisers and other communicators on the messages they need to drive action, and provides the vision for a better future that inspires supporters to give.
A strong brand can also give you the edge you need to attract corporate donors. With $24.5 billion donated by corporations last year, that’s no small consideration. Here are four ways that your brand can help support your corporate giving program:
A clearly defined brand will help your organization generate stronger, more trusting relationships with your supporters, a key ingredient in building engaged communities. Corporate Social Responsibility (CSR) programs want to do good, but they also want to promote their own brand and connect with consumers. If your audience is highly engaged, corporate donors can feel confident that their support will get noticed. Because people like to support companies that do good, a recognized connection with your organization can help them build trust and find new, loyal customers within your community.
Corporate donors want to support good causes, but they also know that the nonprofit they choose to associate their brand with reflects back onto them. So, it is equally true that the values associated with a nonprofit brand will reflect on your corporate donors, and if your brand isn’t sufficiently professional or reliably expressed, you are starting at a disadvantage.
CSR programs operate based on defined philanthropic priorities, which are typically selected based on the causes’ affinities with the company’s business interests. For example, Disney’s corporate citizenship program focuses on causes benefiting children. Other companies, like Google, that focus on organizations using technology to combat a range of issues, can get fairly niche. Having a clear mission statement—which is a core piece of your brand identity—as well as key messages articulated in concise language will help you appeal to a CSR team.
Well-defined brands, whether nonprofit or corporate, express a clear personality that helps them to distinguish themselves. Corporations prefer to support organizations that align with their brand’s personality, so having a distinct personality that aligns with a corporate brand can make your nonprofit more attractive.
- Exxon Mobil Lends Its Support to a Carbon Tax Proposal
By JOHN SCHWARTZ - Tuesday Jun 20, 2017
The company is joining other oil companies and corporate giants to endorse a plan from the Climate Leadership Council to tax fossil fuels and pay the dividends to taxpayers.
- Real Corporate Tax Reform: Treat Corporate Earnings as Personal Income
Thursday Jun 15, 2017
Cutting the corporate tax rate is not reform. This is.
- How Secure Is the Swift Network?
Sunday Apr 30, 2017
A series of recent cyberattacks targeting banks raises questions about the security of Swift, the global messaging network that is the backbone of payment services for more than 11,000 institutions worldwide, including banks and corporations. Illustration: Adele Morgan/The Wall Street Journal
- Fresh Market CEO Resigns After Two Years
By Ashlee Kieler - Tuesday Jun 20, 2017
Fresh Market, a chain of specialty grocery stores, found itself in the hunt for a new corporate leader today after the company’s CEO resigned unexpectedly. Chain Store Age reports that Fresh Market CEO Rick Anicetti resigned from his position and his board seat after joining the company as top executive less than two years ago.The company, which didn’t give …