Patterson is former athletic director at ASU and Texas and pro sports executive in NBA and NFL
NYS Entity Status
NYS Filing Date
FEBRUARY 15, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC PROFESSIONAL CORPORATION
2013 - KATHERINE R DORFUSS CPA, P.C.
AROUND THE WEB
- Coyotes name Steve Patterson as president and CEO
Wednesday Jul 12, 2017
- Manhattan Skyscraper Linked to Iran Can Be Seized by U.S., Jury Finds
By VIVIAN WANG - Thursday Jun 29, 2017
A federal panel concluded that the majority owners of 650 Fifth Avenue violated sanctions against Iran and laundered money through a shell company for an Iranian bank.
- Thunder add experience with signings of Patterson, Felton
Tuesday Jul 11, 2017
Raymond Felton and Patrick Patterson have each played in the NBA long enough
- TCU won titles after Patterson's other 2 losing seasons
Thursday Aug 10, 2017
TCU won titles after Patterson's other 2 losing seasons
- Predictive Technology: Going beyond CPA
Wednesday Jul 19, 2017
Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business-- even allowing it to spend more on advertising.
The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeatconsumers, and 65 million products shipped.
TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials(150 iterations that are tested), and 3,300 email creatives.
Kar says the company can predict consumer behavior and its value over a number of years.
“It has been harder to optimize on CPA [cost per acquisition/action]; CPAs are going up,” he says. But Kar says the company uses other measures, such as lifetime value ofthe customer, to allow it to shift advertising. Some of this comes from third party data providers.
As a result, he says “we can spend 20% more in a particularchannel.” He says these predictive measures go beyond cost per action.