Our Top 10 Comments of the Week: Readers debate the Bill Cosby verdict, the Senate health care bill and the resignation of Uber’s C.E.O.
NYS Entity Status
NYS Filing Date
FEBRUARY 26, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - KAREN GROUP FAMILY DAY CARE INC.
AROUND THE WEB
- ‘This Is an Intentional Slap in the Face’ to All Women
By LELA MOORE and TALYA MINSBERG - Saturday Jun 24, 2017
- Insurers Battle Families Over Costly Drug for Fatal Disease
By KATIE THOMAS - Thursday Jun 22, 2017
The case of Exondys 51 poses emotionally charged issues for families of young boys with a rare illness, who are fighting companies to get coverage for an expensive drug approved on a lower bar of proof.
- Karen Handel, Uber, Sean Spicer: Your Wednesday Evening Briefing
By KAREN ZRAICK and SANDRA STEVENSON - Wednesday Jun 21, 2017
Here’s what you need to know at the end of the day.
- Pride 2017: New York’s L.G.B.T.Q. Story Began Well Before Stonewall
By LIAM STACK - Monday Jun 19, 2017
- Karen Handel, Uber, Saudi Arabia: Your Wednesday Briefing
By CHRIS STANFORD - Wednesday Jun 21, 2017
Here’s what you need to know to start your day.
- Trump’s Washington News of the Week: Health Care Bill, Karen Handel and James Comey
By Compiled by ERIN SEIMS and JUSTIN BANK - Saturday Jun 24, 2017
Worried that you missed an important political story this week? You’re not alone. Catch up on a busy week of news.
The elusive millennials: are they worth chasing?
Monday Dec 5, 2016
Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.
This obsession has led to tons of research about the generation, and after doing a little digging, I noticed that the research doesn’t always match up. For instance, MobileCause said millennials give to causes, rather than specific organizations or brands, but Inc. 500 found millennials to be extremely brand loyal compared to other generations.
So what’s the deal? Do millennials care about a specific organization or not? And how does that affect their likelihood to give? Big Duck’s new market research tool, the Brandraising Benchmark, also digs into questions like these, and our June survey returned some interesting results about young people:
- 18-34 year olds had some of the highest levels of awareness of participating organizations. This means they were more likely than other, older age groups to claim that they’d heard of a participating organization. This was true for nonprofits large and small, and across a variety of sectors.
- When asked about the importance of participating organizations’ mission statements, 18-34 year olds were more likely than any other age group to say the mission was very or extremely important. Again, true for nonprofits of all sizes and a variety of sectors.
- When asked about their likelihood to donate in the future, 18-34 year olds were more likely than all other age groups to say they probably or definitely would donate. Again, true for organizations large and small, and across sectors.
So perhaps all the obsession over millennials is warranted: they’re aware of what’s going on in the nonprofit sector and excited about donating. What’s more, they seem to be aware of specific organizations (not just the issues behind them), so they may pay more attention to your brand than you might expect.
My biggest takeaway about all of this is that developing a brand that inspires connection is more important than ever. Think Nike or Old Spice, and think fast because this age group has a lot of organizations vying for their attention.
If you want to know what millennials (and other demographics) think of your organization specifically, sign up for our Brandraising Benchmark.
- Patient Network Group Says Majority of Members Want To Keep Obamacare
By Ben Fidler - Wednesday Jun 14, 2017
A U.S. patient networking group called PatientsLikeMe has dipped its toe in the waters of public opinion, asking its members what they think of the healthcare policy fight. There are many caveats, but the numbers trend in the same direction that other national polls have found—a shift towards more acceptance of the Affordable Care Act, […]