Street Fighter's Guile has the best hair in all of video games. It's only appropriate that he's become the poster child for a brand of hair gel in Japan.
Guile, with his golden, perfectly sculpted 'do, is the new spokesperson for J-Gel, a hair gel from the Japanese cosmetic company Yanagiya. Being a 400-year-old company, Yanagiya knows a perfect spokesperson when it sees it.
Yanagiya even posted an "interview" with the Street Fighter character, including a few behind-the-scenes photos from their very real photo shoot.More about Gaming, Japan, Street Fighter, Hair Gel, and Guile