The podcast “.future” is a partnership with Gimlet Creative, the company behind other branded podcasts for Virgin Atlantic, eBay, and more.
As the popularity of podcasts continues to grow, more marketers are considering and investing in the medium, beyond the host reading out their brand name during an ad break. Increasingly, it’s the brands themselves backing podcast production, with Slack, Spotify, eBay, and more among them. Now Microsoft has joined the fray with a new podcast called .future (dot-future), that aims to tell stories about growing technologies that touch our everyday lives–from the cloud, to gaming, to health–and how the decisions being made today will affect our lives in the future.
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