johnny wearhouse inc

85-14 broadway unit 4b
elmhurst, new york 11373

NYS Entity Status
ACTIVE

NYS Filing Date
JANUARY 27, 2014

NYS DOS ID#
4519626

County
QUEENS

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC BUSINESS CORPORATION

Name History
2014 - JOHNNY WEARHOUSE INC









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    Source: NYT > Home Page
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  • For 18 Hours, Cabbie Sat Dead in Front Seat
    By KIM BARKER - Monday Aug 14, 2017

    A driver parked his taxi to take a break in SoHo. He died behind the wheel. Then, for nearly a day, New Yorkers went about their lives — just feet from his body.

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  • BIZ DEV: EP+Co Suits Up For Men's Wearhouse Ad Account
    Friday Aug 18, 2017

    Tailored Brands has named  EP+Co as its new AOR for Men’s Wearhouse in the U.S. and Moores Clothing for Men in Canada following an informal review. Phenomenon served as the incumbentagency.

    The appointment is part of an effort, including a new ad campaign,  to shift the client’s brand positioning  from the clothes to more of a focus on the men who wearthem.

    The new approach is based in part on the insight that men spend 99.5% of their lives not shopping for clothes. "The brand promise has always been to give men more confidence by helpingthem like the way they look," says Matt Stringer, EVP, Marketing, Tailored Brands. "This new campaign is driven by a spirit of self-acceptance that clothes should fit the size of the man - not just S,M, L or XL."

    The strategy is to change the way men buy suits, by making custom as easy and affordable to buy as a suit off the rack. "We recognize our consumers’ lifestyles, theirdesires and what it means to be a part of modern manhood," says Stringer.

    New creative will support the fall/winter campaign across broadcast and online content, particularly via MenWearhouse's YouTube channel. The retailer is also ramping up its digital mix, particularly social, with content from influencers like Joseph Abboud, the NBA Coaches Association and GQ Magazine."

    The Men's Wearhouse U.S. ad budget was $56.35 million in 2016 down from $67.67 million in 2015, according to Kantar Media.

    Source: Media Post: Social Media & Marketing Daily
johnny wearhouse inc elmhurst ny