The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
NYS Entity Status
NYS Filing Date
JANUARY 27, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - JOHNNY WEARHOUSE INC
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- BIZ DEV: EP+Co Suits Up For Men's Wearhouse Ad Account
Friday Aug 18, 2017
Tailored Brands has named EP+Co as its new AOR for Men’s Wearhouse in the U.S. and Moores Clothing for Men in Canada following an informal review. Phenomenon served as the incumbentagency.
The appointment is part of an effort, including a new ad campaign, to shift the client’s brand positioning from the clothes to more of a focus on the men who wearthem.
The new approach is based in part on the insight that men spend 99.5% of their lives not shopping for clothes. "The brand promise has always been to give men more confidence by helpingthem like the way they look," says Matt Stringer, EVP, Marketing, Tailored Brands. "This new campaign is driven by a spirit of self-acceptance that clothes should fit the size of the man - not just S,M, L or XL."
The strategy is to change the way men buy suits, by making custom as easy and affordable to buy as a suit off the rack. "We recognize our consumers’ lifestyles, theirdesires and what it means to be a part of modern manhood," says Stringer.
New creative will support the fall/winter campaign across broadcast and online content, particularly via MenWearhouse's YouTube channel. The retailer is also ramping up its digital mix, particularly social, with content from influencers like Joseph Abboud, the NBA Coaches Association and GQ Magazine."
The Men's Wearhouse U.S. ad budget was $56.35 million in 2016 down from $67.67 million in 2015, according to Kantar Media.