The United States is coming off a long July 4 weekend, and we’re feeling patriotic. To express that patriotism, we’re eating hot dogs, blowing stuff up, and putting some half-ass effort into recording a podcast. This week’s episode of the GamesBeat Decides podcast is a quick one. Hosts Jeffrey Grubb and Mike Minotti talk about […]
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2013 - JEFFREY SCHWARTZ CPA P.C.
AROUND THE WEB
- Should Nintendo make Zelda’s map DLC a freebie? GamesBeat Decides
By Jeff Grubb - Wednesday Jul 5, 2017
- Is Switch getting more third-party support? GamesBeat Decides
By Jeff Grubb - Tuesday Jul 11, 2017
Take-Two Interactive is bringing games to the Switch, so the GamesBeat Decides podcast wants to talk about third-party support for Nintendo’s latest system. Are more publishers going to consider the hybrid console? We decide that and more. Hosts Jeffrey Grubb and Mike Minotti also talk about the news and some of the games we’ve been […]
- What were the coolest games at E3 so far? GamesBeat Decides
By Jeff Grubb - Monday Jun 12, 2017
We’re at the Electronic Entertainment Expo trade show in Los Angeles, and we want to start giving you an idea of what we’ve experienced so far. For our first GamesBeat Decides podcast of E3 2017, hosts Jeffrey Grubb and Mike Minotti welcome on new hire Stephaine Chan to talk about what we’ve seen so far. […]
- Jeffrey Lord Tries And Fails To Convince His Fellow CNN Panelists That Trump’s Mika Tweets Weren’t Sexist
By Andrew Roberts - Friday Jun 30, 2017
Jeffrey Lord proved he'll stand by the president over almost anything on CNN, defending Trump's tweets about Mika Brzezinski.
- Predictive Technology: Going beyond CPA
Wednesday Jul 19, 2017
Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business-- even allowing it to spend more on advertising.
The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeatconsumers, and 65 million products shipped.
TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials(150 iterations that are tested), and 3,300 email creatives.
Kar says the company can predict consumer behavior and its value over a number of years.
“It has been harder to optimize on CPA [cost per acquisition/action]; CPAs are going up,” he says. But Kar says the company uses other measures, such as lifetime value ofthe customer, to allow it to shift advertising. Some of this comes from third party data providers.
As a result, he says “we can spend 20% more in a particularchannel.” He says these predictive measures go beyond cost per action.