Don't just leverage the major social platforms - co-opt them, says SourceMedia's CMO Matthew Yorke. He explains how his high-CPM b2b publishing brands are using social analytics and their own firstparty data to target users on Facebook and Twitter with specific content and packaged advertising that drives readers to O&O sites that monetize at much higher ad rates.
NYS Entity Status
NYS Filing Date
MAY 07, 2013
NYS DOS ID#
UNITED STATES CORPORATION AGENTS, INC.
7014 13TH AVENUE, SUITE 202
BROOKLYN, NEW YORK, 11228
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2013 - J. R. POST & CO. LLC
AROUND THE WEB
- Co-Opting The Platforms
Saturday Jun 17, 2017
- Neighborhood Joint: Staubitz Market in Brooklyn: 100 Years of Sawdust, Steaks and Chops
By ANDREW COTTO - Wednesday Jun 14, 2017
A display contains frozen items, and the shelves are stocked with jars and cans. But there’s just one reason to visit this Boerum Hill business: meat.
- How To Make Luxury Relevant Again
Thursday Mar 23, 2017
The luxury industry is at a tipping point. Both Euromonitor and Deloitte, global firms that study the luxury market, testify to it. They predict growth slowing in the global luxury market, withparticular weakness in the Western Europe and North America.
- Twitter Urges Court To Reject Bid To Revive Lawsuit Over ISIS Attack
Wednesday Jun 7, 2017
Family members of people killed in an attack in Jordan shouldn't be able to proceed with a lawsuit accusing Twitter of encouraging terrorism, the microblogging service argues.
- Trolls are posting photos of fake missing people from London tower fire
By Gianluca Mezzofiore - Wednesday Jun 14, 2017
As a massive blaze engulfed a London high-rise overnight, the usual trolls began spamming social media with photos of fake missing people, in a similar fashion to what happened in the aftermath of the Manchester terror attack.
This time, Mexican trolls were particularly active in targeting the freelance journalist Andrea Noel, who was previously harassed online after sharing a video of a man assaulting her on the street.
The Twitter user @Sir_Thomaas posted a picture of Noel claiming she was missing:
Noel was also wrongly included in a collage of missing people after the Manchester attack, which went viral and even featured in some media reports: Read more...More about Twitter, London, Photos, Mexico, and Trolls
- Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017
John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.
- Get ready for 'spring cleaning' in foreclosures
By firstname.lastname@example.org (MarketWatch.com) - Thursday Dec 11, 2014
RealtyTrac sees foreclosures at pre-recession levels early next year, and banks gearing up for some "spring cleaning."
- Growbots raises $2.5M for its machine learning-based sales automation platform
By Frederic Lardinois - Wednesday Jun 21, 2017
Growbots uses machine learning to provide sales teams with the right leads to kickstart their outbound sales process. The service, which argues that its product can save each member of a sales team a few days of work every month, today announced that it has raised a $2.5 million funding round from Buran VC, Lighter Capital and a number of angel investors. This brings the company’s… Read More