NBCUniversal’s head of ad sales, Linda Yaccarino, said the network is exploring sending ad buyers and clients to Jackson Hole, Wyo. or another location instead of South Korea, because of clients’ potential security concerns.
NYS Entity Status
NYS Filing Date
MARCH 27, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - J.R.B. INTERNATIONAL BUSINESS CORPORATION
AROUND THE WEB
- NBC May Fete Olympic Advertisers in Jackson Hole, Wyo. Instead of South Korea
Tuesday Jun 20, 2017
- Internal Marketing Can Solve For 'Distraction Principle'
Wednesday Apr 19, 2017
The best-laid plans of mice and men often go awry. This proverbial statement is especially true for marketers in a corporate setting when disparate groups who rely on one another (at least to someextent) are unable to communicate in the proper fashion. For marketing success to happen, everyone has to be aligned - and in many cases they are simply too distracted to be aligned.
- Outside Collectors for I.R.S. Are Accused of Illegal Practices
By STACY COWLEY and JESSICA SILVER-GREENBERG - Friday Jun 23, 2017
A group of Democratic senators obtained call scripts from companies collecting overdue tax debt and found what they said were a variety of abuses.
- The conundrum of corporate gifts
By Marc A. Pitman - Thursday May 25, 2017
Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. It's always good to hear the thought process of donors. But it sometimes raises more questions than it settles. Seeking corporate gifts? Don't be "that" guy At one point in the conversation,
Four ways a strong brand can drive corporate giving
Thursday Feb 23, 2017
A strong brand provides countless benefits for nonprofit fundraising programs. It helps organizations stand out from their peers, focuses fundraisers and other communicators on the messages they need to drive action, and provides the vision for a better future that inspires supporters to give.
A strong brand can also give you the edge you need to attract corporate donors. With $24.5 billion donated by corporations last year, that’s no small consideration. Here are four ways that your brand can help support your corporate giving program:
A clearly defined brand will help your organization generate stronger, more trusting relationships with your supporters, a key ingredient in building engaged communities. Corporate Social Responsibility (CSR) programs want to do good, but they also want to promote their own brand and connect with consumers. If your audience is highly engaged, corporate donors can feel confident that their support will get noticed. Because people like to support companies that do good, a recognized connection with your organization can help them build trust and find new, loyal customers within your community.
Corporate donors want to support good causes, but they also know that the nonprofit they choose to associate their brand with reflects back onto them. So, it is equally true that the values associated with a nonprofit brand will reflect on your corporate donors, and if your brand isn’t sufficiently professional or reliably expressed, you are starting at a disadvantage.
CSR programs operate based on defined philanthropic priorities, which are typically selected based on the causes’ affinities with the company’s business interests. For example, Disney’s corporate citizenship program focuses on causes benefiting children. Other companies, like Google, that focus on organizations using technology to combat a range of issues, can get fairly niche. Having a clear mission statement—which is a core piece of your brand identity—as well as key messages articulated in concise language will help you appeal to a CSR team.
Well-defined brands, whether nonprofit or corporate, express a clear personality that helps them to distinguish themselves. Corporations prefer to support organizations that align with their brand’s personality, so having a distinct personality that aligns with a corporate brand can make your nonprofit more attractive.
- Increased Corporate Reporting Good For Nonprofits
By Andy Segedin - Friday Jun 2, 2017
More than four out of five (82 percent) of S&P 500 companies published corporate sustainability reports in 2016, representing a four-fold increase from 2011. The…
- Sears to Cut 400 Corporate Jobs
Tuesday Jun 13, 2017
Sears said it is cutting 400 jobs at its corporate offices as part of its restructuring plan.
- A Former Navy SEAL On The Hidden Influencers In Every Team
By Chris Fussell - Tuesday Jun 13, 2017
To spot who they are, have every new hire follow this rule for 90 days.
In 2010, I was an executive officer in the Navy, splitting my time between U.S. headquarters and being deployed to an international location. This arrangement proved tricky as my responsibilities at headquarters grew, so I was authorized to hire a civilian to handle budget management, equipment maintenance, travel, and training coordination, among other functions.