Woody Johnson, owner of the New York Jets NFL franchise, joins WSJ's Lee Hawkins for the "WSJ Weekend Conversations" series to talk about the Jets' Super Bowl prospects, co-chairing the 2014 Super Bowl host committee, and his charitable interests.
NYS Entity Status
NYS Filing Date
NOVEMBER 13, 2013
NYS DOS ID#
NYS Entity Type
FOREIGN BUSINESS CORPORATION
2013 - J P AND CONCEPTS CO.
AROUND THE WEB
- In the Huddle With NY Jets Owner Woody Johnson
Friday Oct 15, 2010
- Charter promised more broadband but didn’t deliver, now must pay fine
By Jon Brodkin - Thursday Jun 22, 2017
21,000 NY customers did not get broadband on schedule, despite merger promise.
Campaign concepts: three Big Duck examples to inspire your own
Tuesday Mar 28, 2017
Whether you’re trying to raise awareness, recruit audiences, or bring in donations, campaigns are one way to inspire audiences to take action with your organization. There are tons of ideas out there for making your campaign a success, but Big Duck has one tried and true strategy that you’ll see in most every campaign we work on: a concept.
A campaign concept ties together all elements of a campaign—it’s a hook or idea that convinces your audience that now is the time to take action. Concepts give your audiences something to care about and a message to get behind. Without them, audiences might not understand what action you’re asking them to take or why.
Chances are you see campaign concepts in action all the time. Here three examples illustrating how we’ve used concepts to inspire action in our work:
- Math for America: This program providing fellowships for public school science and math teachers used a concept, Practice What You Teach, for their recruitment campaign. The concept is woven into the slogans and design to inspire action from their target audience: smart, passionate educators. This concept went multi-channel: from subway posters to education magazines, there’s a consistent look, feel, and message across all their campaign communications. ???
- City Harvest: A nonprofit spearheading food donation and distribution programs across New York, City Harvest had seen substantial success with their annual fundraising campaign, Skip Lunch Fight Hunger. They came to us with even greater fundraising goals and we shook up their landmark concept with a fresh new concept—The Power Lunch—capturing their energy, urgency, and inspiring New Yorkers across platforms to transform their lunch money into an investment against hunger.???
- New York School of Interior Design: A solid brand identity should always carry over into campaign initiatives. Big Duck updated NYSID’s brand and extended it into the concept Turn your Creativity into a Career to help NYSID to stand out to prospective students and increase applications for enrollment. Positioning the school as the place for emerging designers to find or change careers, their new brand transformed (and reinforced) the look and feel of their annual recruitment campaign concept, motivating students to apply. ?
Next time your organization is planning its next big fundraising, recruitment, or advocacy campaign, remember to stop and think about a concept. Spend some time brainstorming what might grab the attention of your audiences and how that might play out across your communications channels.
- Five Sites of New York’s L.G.B.T. History
Monday Jun 19, 2017
Jacob Riis Park, a Manhattan church, the Bum Bum Bar and more. In 360 degrees, visit five sites that helped shape New York City’s L.G.B.T. community and its history.
- Subway Delays, Again, Disrupt Commutes; L.I.R.R. Will Offer Some Discounts
By EMMA G. FITZSIMMONS - Tuesday Jun 20, 2017
In what has become a seemingly weekly ritual, a series of problems cropped up across the city during the morning rush, including signal issues and a train with mechanical problems.
- Pride 2017: New York’s L.G.B.T.Q. Story Began Well Before Stonewall
By LIAM STACK - Monday Jun 19, 2017
The gay bar’s 1969 patron-police battle, hailed as a starting point, actually followed many events in the city, now mapped in a sites project.
- New York City and James Blake Resolve Excessive-Force Claim
By BENJAMIN MUELLER - Wednesday Jun 21, 2017
As part of the deal with the former pro tennis player, the city will create a new position within the agency that investigates police misconduct.
- Hyperlane for self-driving cars could reduce congestion
By David Curry - Tuesday Jun 6, 2017
The introduction of self-driving vehicles will not automatically solve all congestion problems and some studies say traffic levels could rise as young teens, elderly, and disabled swap public transport for their own autonomous vehicle.Anthony Barrs and Baiyu Chen, two research students from the University of California, Berkeley, have published a system that could reduce the level of traffic and give drivers added incentive to switch to a safer mode of transport.See Also: I’m riding here! New York City prepares for autonomous carsIt is called the Hyperlane, a super-fast lane exclusively...Read More