Just as marketers have mastered Millennials, along comes Gen Z. This cohort ranges up to age 20, a life stage when marketers dream of connecting before brand habits harden.
NYS Entity Status
NYS Filing Date
JULY 12, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - IH TECHNOLOGIES INC.
AROUND THE WEB
- TV Programmers, Beware. Here Comes Gen Z And Massive Disruption
Friday May 12, 2017
- Understanding The Fickle Adult Beverage Consumer
Monday May 8, 2017
Many of us will head to the grocery store for Memorial Day to pick up a few items and, inevitably, that includes grabbing beer, wine or a spirit product. We have our list in hand and a pretty good idea of what we're going to buy. But something happens to 21% of us while in the store: We change our mind.
- Del Taco Hires Camp + King As New Agency
Tuesday Aug 28, 2012
Del Taco has announced that San Francisco-based Camp + King is its new lead advertising agency, effective immediately. The Newport Beach, Calif. office of Doner Co. had formerly been the AOR for the Lake Forest, Calif.-based QSR.
- Media Agencies Opt, Cautiously, For DMP Use
Tuesday Jun 6, 2017
DMP adoption among agencies is up 49% globally since 2015, yet only a third of media agencies worldwide deem DMPs "vital" to their tech stack. Another 57% of respondents said having access to a DMP is "nice to have," but not vital.
- Is Performance Marketing 'Grubby'?
Friday Sep 14, 2012
That's the premise of an insightful opinion piece by independent digital business consultant Mary Keane-Dawson in UK marketing trade The Drum. Keane-Dawson's headline-grabbing op-ed unleashes the big, fat performance elephant in the room. Not surprisingly, it drew its fair share of naysayers. The performance marketing industry, particularly the affiliate side, has its share of unscrupulous actors within its ranks. All industries do, but, unfortunately, the performance business seems to have a hard time shaking its "grubby" reputation. That ill-fated label arises from three distinct areas:
- A Slump in Tech Stocks That Leaves Some Investors Mystified
By LANDON THOMAS Jr. - Monday Jun 12, 2017
Shares of Netflix, Apple and other giant technology companies that have powered a market rally have taken an uncharacteristic pause.
- Uber board member gets sexist at a sexism apology all-hands
By Sarah Buhr - Tuesday Jun 13, 2017
At least one Uber board member didn’t seem to get the memo about sex discrimination and the changes Uber is trying to make from within. In an audio taping of the company all-hands meeting today about sex discrimination, board member David Bonderman said adding more women to the board meant more talking. Board member Arianna Huffington can be heard at 6:40 on the audio of the meeting… Read More
- Crunch Report | Uber CEO Travis Kalanick Resigns
By Khaled "Tito" Hamze - Wednesday Jun 21, 2017
The CEO of Uber, Travis Kalanick, resigns from the company, Tesla gets a new lead, Andrej Karpathy, for their autopilot program, University of Michigan students get driverless shuttles and Snapchat introduces Snap Maps. All this on Crunch Report. Read More