It’s no secret that major gifts impact the bottom line for small and emerging nonprofits. Even though major donors might make up a small segment of a nonprofit’s donor base, they account for a large percent of the total of gifts that come through the door. How do you define “major donor” or “major gift”?
NYS Entity Status
NYS Filing Date
NOVEMBER 15, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - IDENTIFY YOUR OPPORTUNITIES INC
AROUND THE WEB
- Identify Your Major Donors Today
By Dan Shephard - Thursday Apr 27, 2017
- The Must-Do First Step in Creating a Profitable Fundraising Plan
By Gail Perry - Friday Jun 23, 2017
A fundraising assessment. A development office audit. A SWOT of your fundraising program.
What are these things?
They're the first step to creating a killer fundraising strategy that can unlock your fundraising potential.
Before you can create a strategy and a plan of execution, you have to step back and assess where you are.
This is time to calmly, dispassionately take stock, examine what you have to work with, and evaluate how well things are working.
A fundraising assessment gives you the opportunity to look at your fundraising program analytically.
Without emotion. Without drama. No more crisis mode fundraising!
A Fundraising Assessment can tell you a lot.
- You can identify current successes and where you can build them up.
- You can identify where the easy money might be that you are missing.
- You can identify unproductive time wasters like certain fundraising events, that are not worth the trouble.
5 Steps to a Thoughtful Fundraising Assessment
1. Pull together your data.
What does your data tell you?
What are the trends?
How about the numbers of current donors - are they trending up or down?
How about your donor renewal rates and donor attrition?
Event attendees? How about the number of donors in your annual gift clubs?
What about major gifts? Are you tracking Major Gift visits and asks?
You know what I love about data? The numbers don't really lie. They are pretty straightforward, in black and white.
Always start with the data when you want to make a plan.
2. Ask the tough questions.
When you do a fundraising assessment you have permission to ask politically awkward questions.
You can ask Cage Rattling Questions like:
Can we be honest about what's working and what's not working?
Are we wiling to ditch unproductive programs?
You can get an entire list of "tough questions" to ask about your fundraising strategy in last week's post here.
3. Assess each fundraising program's current results.
Review all your various fundraising programs - mailings, events, major gifts, grants, corporate and foundation support, digital strategies. What results are you getting?
- What's working well? What's working not so well?
- What trends are on the rise?
- What strategies are not paying off like they used to?
You should be able to see where your opportunities might be if you shift your focus.
You might be able to add resources somewhere and receive a significant jump up in revenue.
Don't forget to assess other aspects that impact your fundraising success:
- your back office,
- board and leadership support for fundraising,
- data systems and
- internal culture of philanthropy.
It can be fun - and enlightening - to step back and evaluate everything. Include your board in this discussion!
4. Identify your fundraising challenges.
Yes, challenges are a part of life.
If you want to know how much you can raise, you must be willing to acknowledge what's not working so well.
- Are there people who are impediments to good fundraising?
- What's NOT working? Where are you wasting time?
- Are you losing too many donors each year?
- Have you cut your fundraising budget and staff but not your fundraising expectations?
- Is your staff totally run ragged?
- Is your signature event losing steam?
Just be realistic.
Wistful thinking is not going to raise your money!
Being realistic will lead to smart decisions and planning.
Being realistic will help you sleep at night too.
Always try to turn your challenges into your opportunities!
5. Identify your fundraising opportunities.
Every organization has special opportunities. What are yours?
Perhaps you have:
- A great location in town.
- A cause that is suddenly very popular.
- Were you recently in the news?
- A very popular gala or event.
- A new CEO or leader.
- New internet or social media talent joining your team.
- Is your board suddenly interested in helping?
Take a look around. You might find some surprises you can play up and run with.
Sometimes amazing results can happen by building on opportunities.
Can you form a coalition? Can you build on key relationships?
Be alert. Be strategic. Be opportunistic, even.
Maybe a key relationship can offer opportunities to catapult your organization to a whole new level.
Pull it all together in your Fundraising Assessment.
- How effective is our current fundraising plan?
- Where can we increase your fundraising revenue streams?
- Where do we need to focus time, energy and resources?
- Where can we increase our efficiency?
Bottom Line: What's holding YOU back from raising big money?
I can help you answer these questions with my Highly Profitable Fundraising Planning Toolkit.
You have a template to perform your own SWOT and Fundraising Assessment of your own program.
You'll have a 10-Point set of checklists to help you determine where your best opportunities are.
I'll help you step back from the weeds and look at how you can raise money in new and better ways.
When you create a smart, strategic Fundraising Plan for the coming year, you'll be organized. You'll be happier. And your organization will raise more money!
QUESTION: what are your challenges with your own Fundraising Assessment?
Leave a comment and let us know!
The post The Must-Do First Step in Creating a Profitable Fundraising Plan appeared first on Fired-Up Fundraising with Gail Perry.
- Identifying And Understanding The Mom Cultures Within Your Audience
Friday Nov 11, 2016
We live in a content world driven by the attention economy.
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
- YouTube Sets New Policies to Curb Extremist Videos
By DAISUKE WAKABAYASHI - Monday Jun 19, 2017
The company said it wants to quickly identify and pull down videos promoting terrorism. It will also make offensive videos harder to find.
- Sean Hannity, TV News Advertisers Can Now Identify Real 'Fake News'
Friday May 26, 2017
Are there sexual-harassment issues at your favorite TV news channel? Controversy over that network making financial settlements? Some viewers may not care. But your network will pay the price with TVadvertisers. Now TV advertisers are going one better -- focusing on the quality of actual news content. Real "fake news" can have some real financial consequences.
- For Your Consideration: An Increasingly Lavish Emmy Campaign Season
By JOHN KOBLIN and BROOKS BARNES - Monday Jun 19, 2017
Encouraged by streaming services like Netflix, networks are spending heavily to get their shows noticed by prospective Emmy voters.
- A Street Fight Among Grocers to Deliver Your Milk, Eggs, Bananas
By RACHEL ABRAMS - Saturday Jun 24, 2017
Bananas can’t get cold. Milk mustn’t tip. Online food delivery still trips up companies. A day on the truck shows why.