Amidst all the hoopla over Google Glass of late, isn't it great when a completely nascent technology emerges and a marketer is smart enough to use to reinforce their brand promise, while newsjackingthe art and technology headlines at the same time? Case in point: the new Nestle Kit Kat Break Art creative technology from JWT Singapore.
NYS Entity Status
NYS Filing Date
JULY 02, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - HOOPLA HOUSE CREATIVE LLC
AROUND THE WEB
- This Is Your Brain On Chocolate? Gimme A Break
Monday Aug 5, 2013
- Neighborhoods That Play Hard to Get
By STEFANOS CHEN - Friday Aug 11, 2017
In some New York neighborhoods, the housing stock is great, but turnover is so low, word of mouth is the best search engine.
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"
- How a Home Bargain Became a ‘Pain in the Butt,’ and Worse
By MATTHEW GOLDSTEIN and ALEXANDRA STEVENSON - Friday Jul 7, 2017
A contract for deed, a seller-financed deal, can make it difficult to determine who owns a property, and who is responsible for paying taxes.
- A Divorce Report Caps Scaramucci’s Explosive First Week on the Job
By KATIE ROGERS - Monday Jul 31, 2017
News that the White House communications director and his wife were breaking up kept intrigue swirling during Anthony Scaramucci’s dramatic Washington debut.
- Are Steve Bannon’s Days Numbered?
Monday Aug 14, 2017
Steve Bannon, President Trump’s chief strategist, has been criticized as being emblematic of the far-right nationalism that turned violent in Virginia last weekend. Can he salvage his role in the White House?