For the third year in a row, Google has opened the doors of its New York office for its annual Multicultural Marketing Forum. Since its inaugural year, Google has expanded the focus of the then-U.S.Hispanic Marketing Forum to include African-American, Asian, and LGBTQ audiences. While the forum now covers more verticals, this event is still a game changer for Hispanic market researchers.
NYS Entity Status
NYS Filing Date
OCTOBER 15, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - HISPANIC MARKET COMMUNICATION INC.
AROUND THE WEB
- Google's Multicultural Marketing Forum Ups The Game For Hispanic Market Researchers
Thursday Apr 6, 2017
- A New Hispanic Approach For Financial Services
Thursday Jan 26, 2017
The financial services industry is no stranger to the Hispanic market. Many of the largest national and regional banks, insurance companies, tax preparation and investment firms have been targetingthe Hispanic market for years. In 2014, the financial/insurance category spent a total of $352 million in measured Hispanic-targeted media (Nielsen, SSG). According to AHAA, from 2006 to 2010,expenditures by the financial services category saw a major increase in allocation of overall ad spending to the Hispanic market.
- Amazon Opens Its Doors To Millions Of Hispanic Shoppers
Friday Jul 7, 2017
This year, Amazon quietly rolled out a Spanish-language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason tocommunicate with them in Spanish.
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
- Hispanic Marketing In The Trump Presidency Era
Thursday Jan 19, 2017
They say that the bulk of the president's job is dealing with the unexpected. Candidates campaign on platforms and promises which in many cases are not fulfilled nor accomplished. So what candidatessay to get elected is one thing, and what they do when they are in office is another. The election of Donald Trump was, to many, unexpected. Politics aside, a question has been lingering in my mindabout whether this will be good or bad for business (and by business I mean the Hispanic marketing communications business). There are a couple of areas where I think a Trump presidency will haveimplications:
- The Untapped Hispanic Market: Hispanic-owned Businesses
Thursday May 4, 2017
By now, many marketers have heard of the tremendous opportunities the United States. Hispanic consumer represents in terms of numbers and purchasing power. However, in the age of hypersegmentation andtargeting, Millennials and bi-cultural Hispanics have risen to the top of marketer's go-to Hispanic sub-segments. While most companies focus on this target, there is an untapped consumer segment thathas serious growth potential, Hispanic business owners.