By now, many marketers have heard of the tremendous opportunities the United States. Hispanic consumer represents in terms of numbers and purchasing power. However, in the age of hypersegmentation andtargeting, Millennials and bi-cultural Hispanics have risen to the top of marketer's go-to Hispanic sub-segments. While most companies focus on this target, there is an untapped consumer segment thathas serious growth potential, Hispanic business owners.
NYS Entity Status
NYS Filing Date
OCTOBER 28, 2013
NYS DOS ID#
2807 CLAFLIN AVE
BRONX, NEW YORK, 10468
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - HISPANIC HEIGHTS INC.
AROUND THE WEB
- The Untapped Hispanic Market: Hispanic-owned Businesses
Thursday May 4, 2017
- Hispanics Approaching One Trillion Dollars In Aggregate HH Incomes
Tuesday Aug 15, 2017
The median household income for Hispanics this year is estimated to be close to $45k, below the $57k average. 19% of the US population identifies as Hispanic, and two-thirds of the Hispanic populationare from Mexico.
- A New Hispanic Approach For Financial Services
Thursday Jan 26, 2017
The financial services industry is no stranger to the Hispanic market. Many of the largest national and regional banks, insurance companies, tax preparation and investment firms have been targetingthe Hispanic market for years. In 2014, the financial/insurance category spent a total of $352 million in measured Hispanic-targeted media (Nielsen, SSG). According to AHAA, from 2006 to 2010,expenditures by the financial services category saw a major increase in allocation of overall ad spending to the Hispanic market.
- New York Today: New York Today: New Subway Clocks
By JONATHAN WOLFE - Monday Aug 7, 2017
Monday: Rolling out new subway clocks, the Corkscrew Theater Festival, and National Lighthouse Day.
- Hispanic Homeownership Is On The Rise: Know It, Own It!
Thursday Jun 15, 2017
Hispanics today are actively seeking homeownership opportunities. They view owning a home as part of their social and economic well-being and are more than ever financially prepared for it.
- The 'Trump/Total Market' Hispanic Slump
Thursday Jul 27, 2017
We're halfway into 2017 and the Hispanic marketing industry is in a funk.