NEW YORK (AP) — Transit officials have decided to alter subway station tiles that have a cross-like design similar to that of the Confederate flag.The Metropolitan Transportation Authority is modifying the tiles at the 40th Street entrance to the Times Square subway stop to avoid any confusion about their meaning, MTA spokesman Kevin Ortiz said in a statement."These are not confederate flags" Ortiz said. The red, white and blue tiles installed decades ago are "based on geometric forms that represent the 'Crossroads of the World,'" he added.The decision comes in the wake of the deadly rally over a Robert E.
NYS Entity Status
NYS Filing Date
AUGUST 07, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC PROFESSIONAL CORPORATION
2013 - HERMAN P. ORTIZ, CPA, P.C.
AROUND THE WEB
- NY subway tiles with Confederate flag look to be altered
By TOM HAYS, Associated Press - Friday Aug 18, 2017
- Predictive Technology: Going beyond CPA
Wednesday Jul 19, 2017
Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business-- even allowing it to spend more on advertising.
The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeatconsumers, and 65 million products shipped.
TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials(150 iterations that are tested), and 3,300 email creatives.
Kar says the company can predict consumer behavior and its value over a number of years.
“It has been harder to optimize on CPA [cost per acquisition/action]; CPAs are going up,” he says. But Kar says the company uses other measures, such as lifetime value ofthe customer, to allow it to shift advertising. Some of this comes from third party data providers.
As a result, he says “we can spend 20% more in a particularchannel.” He says these predictive measures go beyond cost per action.
- Herman Cain: John McCain is the 'biggest bozo' in the Senate
By firstname.lastname@example.org (Fox News Online) - Saturday Aug 12, 2017
- Kongregate announces $10 million console and PC game publishing fund
By Dean Takahashi - Wednesday Aug 9, 2017
Kongregate, an indie game publisher that GameStop recently sold to MTG, is doubling-down on PC and console games from indie developers by setting up a $10 million publishing fund. While Kongregate has focused on web and mobile games in the past, it has shifted more emphasis into PC games lately, and this new fund will […]
- Herman Miller, the Maker of the Most Iconic Chair, Wants You to Stand Up
By Elizabeth Stinson - Wednesday Jun 14, 2017
The company's latest product, Live OS, tracks how people interact with their office furniture.