Santa Monica-based marketing agency Mercury Media this week announced that it has acquired iMarketing, a full service digital agency. According to the release, the acquisition creates "the largestindependent online and offline performance marketing agency in the country." The acquisition of iMarketing, which specializes in SEO, affiliate marketing, and research and analytics technology, isa big plus for Mercury and their direct response TV ads.
NYS Entity Status
NYS Filing Date
MARCH 01, 2013
NYS DOS ID#
NYS Entity Type
FOREIGN LIMITED LIABILITY COMPANY
2013 - HENRY CAPITAL, LLC
AROUND THE WEB
- Mercury Media Acquires iMarketing
Friday Jan 11, 2013
- Rodriguez Promoted to VP of Sales, Demand Media
Friday Jan 11, 2013
Meredith Rodriguez, a 12-year digital sales and marketing veteran, was recently promoted to vice president of sales for Demand Media. Rodriguez will lead the branded ad sales team in the Westernregion for the Santa Monica-based company, according to a release.
- Cory Barlog paints a picture of a kinder, gentler God of War
By Dean Takahashi - Wednesday Jun 21, 2017
With two riveting trailers, Sony has held us spellbound with the story for God of War. It introduced the first trailer last year at the Electronic Entertainment Expo (E3 2016), the big game trade show in Los Angeles. It didn’t ship that game yet, so it showed another trailer at E3 2017 last week. In […]
- PaeDae Launches Incentive Platform For Gaming
Wednesday Dec 12, 2012
With millions of Americans playing casual games every day, there's a growing opportunity for marketers to reach players through free products and services offered as the game experience -- forexample, when a player completes a level or accumulates a certain number of points. To help brands tap this promotional channel, Santa Monica-based tech firm PaeDae is introducing a new softwareprize platform, "withPrizes," that matches brands and prizes with players.
- The DeanBeat: The 12 best games of E3 2017
By Dean Takahashi - Friday Jun 23, 2017
Alright, it’s time for me to make up my mind. The Electronic Entertainment Expo (E3), the big game trade show in Los Angeles, took place last week and I’ve got a good sense for the big games coming this year. I’ve thought about it and come up with my list of my favorite games from […]
- RPA Helps Honda Tout Innovation, American Kaizen For Civic
Friday Jan 11, 2013
As initially reported in MarketingDaily on January 4, Honda is heralding the arrival of its U.S. market icon, the 2013 Civic, unveiled at the Los Angeles auto show last fall. The campaign -- vialong-time Santa Monica agency RPA -- comprises four TV spots, one of which debuted in the Rose Bowl on Tuesday. The new ads have "found" video content to talk about entrepreneurial spirit of inventorsand Honda's engineers. There are more than 10 different inventors portrayed in the spots. The effort, which also has print and digital elements, mixes product messages with the company's corporatemantra around innovation and continuous improvement (the Japanese philosophy of Kaizen). Three of the TV spots are for the Civic Sedan, Si Coupe and Hybrid, respectively, and a 60-second spot -- whichaired during the Rose Bowl -- features all three of the vehicles.
- Growbots raises $2.5M for its machine learning-based sales automation platform
By Frederic Lardinois - Wednesday Jun 21, 2017
Growbots uses machine learning to provide sales teams with the right leads to kickstart their outbound sales process. The service, which argues that its product can save each member of a sales team a few days of work every month, today announced that it has raised a $2.5 million funding round from Buran VC, Lighter Capital and a number of angel investors. This brings the company’s… Read More
- Fit City: Taking Night-Life Cue, Gyms Lower the Lights
By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017