On the streaming service Shudder, foreign series like “Jordskott” and “Penance” offer a classic psychological dread that’s in short supply on American TV.
NYS Entity Status
NYS Filing Date
JANUARY 21, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - HENDRICKS INSPECTIONS, LLC
AROUND THE WEB
- Critic's Notebook: Foreign Horror TV Shows Are Light on Monsters, Heavy on Mood
By MIKE HALE - Friday Jun 16, 2017
- Living the Urban Life Upstate
By KIM VELSEY - Friday Jun 16, 2017
A New York couple who prefer to rent in the thick of things, even in a Hudson Valley town.
- Fit City: Taking Night-Life Cue, Gyms Lower the Lights
By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017
Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.
- Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017
John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.
- Powerful TV Targeting Tools... for Power Tools
Tuesday Mar 21, 2017
Positec Tool -- an older skewing power tools and lawn care equipment brand found at Lowe’s-- was looking for a different media approach for its big fourth quarter sellingperiod.
Instead on focusing on its traditional 35-54 Nielsen demographic and its typical associated cable TV networks -- such as Fox News Channel, and the DIY Network --it looked at more advanced TV targeting data.
“We were letting the media push our [media planning/buying],” says Lindsay Hendricks, senior mediamanager of Positec Tool.
Hendricks says for its brand to succeed it needed to expand to young customers “without losing its core”.
For the fourth quarter 2016, it collected first party data identifying, for example, its high valued customers. Then, this was merged third party data from the likes ofSimmons in looking at high index Home Depot shoppers --- as well as identifying best TV dayparts.
Ben Zimmerman, president of Media Design Group, which focuses on directresponse TV inventory, said the agency also identified micro-targets -- young married couples, for example, working for Fortune 100 companies, with two kids and FICO scores above 700.
From this data, an internal planning tool suggested 75% of its buy for national cable; 15% local cable; 5% on VOD; and 5% OTT. Suggestions were to buy HGTV (locally), Nickelodeon (forparents co-viewing); ESPN (also locally, in part).
One of the biggest changes versus the company’s past media efforts was the shift to spending more on localcable.
In a short six week fourth quarter flight, the results were that four of six of the company’s products reach 95% of its expected sales goal inhalf the time. For the fourth quarter 2015, the company only got to 68% point of sales results.
Says Hendricks: “It was our most successful fourth quarter inyears.”
- The NSA and the Corrosion of Silicon Valley
By Michael Dearing - Monday Dec 30, 2013
The dolphin in the tuna net is us -- our industry, our work, and the social fabric of our community.
- Silicon Valley Community Foundation “Serves the Community” Very Differently
By Ruth McCambridge - Monday Jun 12, 2017
The Silicon Valley Community Foundation may be more focused on donor satisfaction than outcomes.
- Silicon Valley Investors Flexed Their Muscles in Uber Fight
By KATIE BENNER - Thursday Jun 22, 2017
Start-up financiers have deferred boardroom control to founders in recent years. Travis Kalanick’s ouster indicates that could be changing.