health access advocacy incorporated

80 state street
albany, new york 12207

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NYS Filing Date
MARCH 07, 2013




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  • When a Nonprofit Business Model Turns Bad, Patients Sidestep Advocacy Groups
    By Ruth McCambridge - Thursday Jun 8, 2017

    The cost of insulin has more than tripled over the last decade, only to be met with a truly stunning silence from patient advocacy nonprofits. Counting them out, the patients themselves got a win in Nevada.

    Source: Nonprofit Quarterly
  • SEO Is Dead. No, Really
    Friday Apr 21, 2017

    As an SEO professional focused on the healthcare industry, I regularly come across articles declaring that "SEO is Dead!" For the most part, these are reactionary pieces in response to some sort of shift in the search landscape, such as Google removing access to keyword-level data in analytics. To an extent, these articles are right. SEO is dead. However, it's not that simple.

    Source: Media Post: Marketing: Health
  • How Can Big Pharma Use Chat Bots to Redefine Consumer Engagement?
    Friday Mar 10, 2017

    Chat bots are redefining how consumers engage with brands. However, before Big Pharma can begin leveraging artificial intelligence (AI)-based solutions, we have to change how industrymarketers perceive them, transitioning from “chat bots” to conversational user interfaces (UIs) while learning how existing user experiences can be transformed using this innovativetechnology. 

    Both chat bots and conversational UIs are computer programs designed to mimic human conversation via text or auditory means. Chat bots, however, specificallyutilize AI as a pillar, which can unpredictably alter a user’s path and experience. A conversational UI takes a more linear approach to natural conversation, providing a distinct user paththroughout the interface. It calls for providing copywriters the ability to reinforce a predetermined user flow and combining pre-canned responses with interface elements to ensure the proper userexperience is delivered.

    If you’re asking yourself why we as an industry need to move away from the paradigm of delivering the same tactics via the same channels, know this:We are witnessing an evolution in the way people interact with software, brands and technology. Interactions that were once personal (such as phone calls) have quickly transitioned into texts,messaging and social media. 

    41% of millennials say that they would be “truly satisfied” if they could use messaging or SMS toconnect with companies and organizations where they do business, according to the Center for Generational Kinetics.

    During our research, we recognized three models in which we,as an industry, must initially assess this technology prior to ideating its potential use cases.

    1. The Intelligent Model The most intriguing, yet least likely to work inPharma. This model uses machine learning as its main method of delivering a natural language response that is unpredictable.

    2. The Linear Model A process that provides aclear sense of familiarity by utilizing a pre-defined set of questions and responses. With this approach, the brand can deliver a more curated experience in a controlled environment that ensurescompliance.

    3. The Hybrid Model The ideal method of development for Big Pharma. By leveraging the linear model as its foundation, Machine learning is incorporated to preparefor future advancements within the technology. It offers full control of the experience, making it a more suitable venture for our regulatory teams.

    But how do we usethem? 

    A conversational UI must be focused, fine-tuned and perfectly curated to deliver just the right experience. Providing a more personalized, cross-channel userexperience. With fewer barriers to entry, 24/7 accessibility and complete anonymity. That said, we’ve identified pinnacle moments within the patient journey where conversational UIs can deliverjust that.

    1. Doctor Discussion Guide: Providing patients with a natural experience to help them communicate more effectively with their doctors.

    2.Benefits Verification Support: Simplifying the complexities of the perplexing benefits verification process.

    3. User Registration and Savings Card Distribution: Meetingthe business objectives of Pharma brands to drive user registrations, building CRM opt-ins along with the distribution of a savings card.

    4. Customer Support and ContentDelivery: Offering a more accessible and engaging method of communication and content delivery to mitigate the need for one of the largest cost drivers’ brands experience for“on-med” patients.

    5. Medication and Refill Reminder: Facilitating adherence by initiating a conversation with a user reminding them, much like a friend or lovedone, to take or refill medication. 

    Today we must move quickly to a reality where brands learn how to interact with consumers the way they expect us to, which means a focus onthe apps and technology they are already using on a daily basis. 

    The only obstacles we face are those we place before our brands. The solution is there, waiting for us torecognize that the typical “rules of engagement” are shifting and the rise of the chat bot is upon us — delivering convenience, personalization and support where consumers live andbreathe, face down and immersed within “the internet of things.”

    Source: Media Post: Marketing: Health
  • This Morning with Gordon Deal March 27, 2017
    By (Compass Media Networks) - Monday Mar 27, 2017

    Republicans turn to Democrats after health bill failure, what happens to the ACA now and Double amputee, Marine veteran sworn-in as N.Y. police officer.

    Source: The Wall Street Journal: Wall Street Journal This Morning
  • Deal on mental health bill comes down to the wire in Albany
    By Jonathan LaMantia - Tuesday Jun 20, 2017

    State legislators this week will determine the future of the soon-to-expire Kendra's Law, which permits court-ordered community-based treatment for people with serious mental illnesses. The state...

    To view the full story, click the title link.

    Source: Crain&apso;s New York Business
  • With Health Law in Flux, Insurers Scramble to Meet Filing Deadline
    By REED ABELSON - Wednesday Jun 21, 2017

    Anthem, a major player in the Obamacare exchanges, announced that it would withdraw from Wisconsin and Indiana next year, along with Ohio.

    Source: NYT > Home Page
  • Hospital Groups, Public Health Officials: Senate Obamacare Repeal Bill Makes “Unsustainable” Cuts To Coverage
    By Chris Morran - Friday Jun 23, 2017

    After reviewing the Senate bill to gut and replace much of the Affordable Care Act, groups representing the nation’s hospitals believe that this legislation will leave millions — particularly those with chronic ailments and the disabled — without access to care. American Hospital Association President Rick Pollack is urging the Senate to “go back to the drawing board” and …

    Source: The Consumerist
  • Cuts to Medicaid May Limit Access to Nursing Homes
    By JORDAN RAU - Saturday Jun 24, 2017

    Medicaid, targeted by Republicans’ health care bills, pays for most of the 1.4 million elderly people in nursing homes. Cutbacks to the program may limit their care.

    Source: NYT > Home Page