Harley-Davidson is in talks to buy Ducati Motor Holding from Germany’s Volkswagen in a deal that could bring together two of the most storied motorcycle names and pave the way for further divestments by the German car maker.
NYS Entity Status
NYS Filing Date
MAY 02, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC NOT-FOR-PROFIT CORPORATION
2013 - HARLEY'S MISSION OF HOPE GERMAN SHEPHARD AND EXTRA LARGE BREED RESCUE INC
AROUND THE WEB
- Harley-Davidson Discussing Purchase of Ducati From VW
Friday Jun 23, 2017
- Identify Your Major Donors Today
By Dan Shephard - Thursday Apr 27, 2017
It’s no secret that major gifts impact the bottom line for small and emerging nonprofits. Even though major donors might make up a small segment of a nonprofit’s donor base, they account for a large percent of the total of gifts that come through the door. How do you define “major donor” or “major gift”?
- Why Groupon Hasn't Lived Up to Investors' Hopes
Monday Aug 20, 2012
Some early investors of Groupon Inc. have sold or significantly pared back their holdings in recent months. WSJ's Shayndi Raice and Shira Ovide discuss why Groupon has not been able to live up to its investors' hopes. (Photo: Associated Press)
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
- Chicken May Get More Expensive Because Birds Are Too Old And Fat To Breed
By Laura Northrup - Monday Jun 19, 2017
Years of very precise breeding means that modern poultry grow to massive sizes very quickly — sometimes in a matter of weeks. While this results in more meat in less time, it’s also causing a problem: Some birds are so top-heavy that they may not be all that interested in breeding, and there’s now an older breeding population of roosters …
- German-Style Apprenticeships Simply Can't Be Replicated
Sunday Jun 18, 2017
Half of young Germans enter vocational training, and the rigid labor market relies on certification.
- Home robot Kuri can now recognize pets, see and stream in HD
By Darrell Etherington - Wednesday Jun 21, 2017
The domestic robot that looks like an extra cut from Disney’s Wall-E is coming along nicely, after debuting at CES this year with a Holiday 2017 release window. Mayfield Robotics’ Kuri is an expressive bowling pin that will steal your heart and hopes to become a key element of your family’s home life, and its latest updates make it better at capturing cherished memories,… Read More
The elusive millennials: are they worth chasing?
Monday Dec 5, 2016
Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.
This obsession has led to tons of research about the generation, and after doing a little digging, I noticed that the research doesn’t always match up. For instance, MobileCause said millennials give to causes, rather than specific organizations or brands, but Inc. 500 found millennials to be extremely brand loyal compared to other generations.
So what’s the deal? Do millennials care about a specific organization or not? And how does that affect their likelihood to give? Big Duck’s new market research tool, the Brandraising Benchmark, also digs into questions like these, and our June survey returned some interesting results about young people:
- 18-34 year olds had some of the highest levels of awareness of participating organizations. This means they were more likely than other, older age groups to claim that they’d heard of a participating organization. This was true for nonprofits large and small, and across a variety of sectors.
- When asked about the importance of participating organizations’ mission statements, 18-34 year olds were more likely than any other age group to say the mission was very or extremely important. Again, true for nonprofits of all sizes and a variety of sectors.
- When asked about their likelihood to donate in the future, 18-34 year olds were more likely than all other age groups to say they probably or definitely would donate. Again, true for organizations large and small, and across sectors.
So perhaps all the obsession over millennials is warranted: they’re aware of what’s going on in the nonprofit sector and excited about donating. What’s more, they seem to be aware of specific organizations (not just the issues behind them), so they may pay more attention to your brand than you might expect.
My biggest takeaway about all of this is that developing a brand that inspires connection is more important than ever. Think Nike or Old Spice, and think fast because this age group has a lot of organizations vying for their attention.
If you want to know what millennials (and other demographics) think of your organization specifically, sign up for our Brandraising Benchmark.