As part of the deal with the former pro tennis player, the city will create a new position within the agency that investigates police misconduct.
NYS Entity Status
NYS Filing Date
AUGUST 08, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - H TOUHEY AGENCY LLC
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- BIZ DEV: Fallon Appointed Culligan's First National AOR
Thursday Jun 22, 2017
Water filtration company Culligan has selected Publicis Groupe’s Fallon for AOR duties. The appointment is said to be the client’s first national creative and media AOR.
Theselection came after a formal review that included four other undisclosed agencies.
The Minneapolis-based agency will manage media planning and buying, strategy and creative for thebusiness.
Fallon is tasked with bringing awareness to Culligan’s service in water softening and filtration. The assignment is effective immediately and the agency’s firstwork will launch in early 2018 across TV, digital and print.
“We were immediately impressed by Fallon’s branding chops and strong understanding of our franchise model,”stated Larry Holzman, Culligan Senior Vice President, North American Franchise. “ The cross-disciplinary team showed us a world of possibilities for the brand that can truly advance our brandposition.”
Headquartered in Rosemont, IL, Culligan was founded in 1936 and is well known for iconic “Hey Culligan Man!” campaign that began on radio in the 1950s andran for several decades. The firm’s network of franchisees includes more than 800 dealers in 90 countries.
For Fallon the win follows last month’s decision by H&R Blockto expand its relationship with the agency, adding media planning and social strategy to its creative assignment.