guiding within solutions inc.

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bayshore, new york 11706

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APRIL 16, 2014




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  • IoT Analytics report: The journey towards successful IoT solutions
    By ReadWrite Sponsors - Tuesday Apr 25, 2017

    The IoT Analytics team recently published an infographic highlighting the 5-step path towards successful implementation of IoT solutions. The insights are based on more than 30 expert interviews in IoT as well as recent research. For more information, you may refer to the Guide to IoT Solution Development.In this 31-page guide, you will find:A benchmark of eight major IoT vendors along 15 components of an IoT solutionKey learnings from current IoT projectsThree deep dives on crucial IoT aspects like security, interconnectivity, and manageabilityYou can download the infographic here....Read More

    Source: ReadWriteWeb
  • What to Pack for a Galápagos Trip
    Tuesday Jun 20, 2017

    Snorkeling gear, a day pack and a sun hat are musts for a visit to the islands.

    Source: NYT > Home Page
  • New York City and James Blake Resolve Excessive-Force Claim
    By BENJAMIN MUELLER - Wednesday Jun 21, 2017

    As part of the deal with the former pro tennis player, the city will create a new position within the agency that investigates police misconduct.

    Source: NYT > Home Page
  • Instagram Stories Hashtag Search Feature Could Increase Trademarks
    Tuesday May 23, 2017

    Instagram on Tuesday launched the ability to search by location and hashtag, and view related content from shared videos in Instagram posts made public within the past 24 hours.

    Source: Media Post: SearchBlog
  • Food & Wine Magazine Will Leave New York for Alabama
    By STEPHANIE STROM - Friday Jun 23, 2017

    The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.

    Source: NYT > Home Page
  • The Simple Guide to Healthy Living on a Budget (2017)
    By Chelsea Brierton - Monday Jun 5, 2017

    Afraid a healthier lifestyle won’t fit in your budget? Good news: there are many strategies for making nutrition and fitness more affordable. Many of these strategies boil down to having a plan, doing your research, and making small lifestyle changes that can have a big impact down the line. At The Simple Dollar, we believe healthy living doesn’t have to be at odds with living within your means. Keeping a long-term view is the key to making smart financial decisions ...

    The post The Simple Guide to Healthy Living on a Budget (2017) appeared first on The Simple Dollar.

    Source: The Simple Dollar
  • Managing through game-changing moments
    Tuesday Nov 15, 2016

    That Holy *!*&^%$! Moment

    We’ve all had them: moments when you realize what’s just happened is a game-changer—and you didn’t see it coming. Sometimes the change is internal: a key staff or board member unexpectedly departs, budgets are cut, fraud occurs, etc. Sometimes, despite our best-laid plans, the change is external: a recession, a national crisis, or the political landscape dramatically shifts.

    Of course, we should nurture positive cultures within our organizations, make succession plans, build up cash reserves, and plan for the unanticipated. We should eat well, exercise, look at our phones less, and get a good night’s sleep, too. But this important (not urgent—until it’s too late) self-care is often the first stuff to go during a busy time, or when staff is spread thin.

    After the fact, everybody has an opinion about what might have been done differently—and, sure, we might have done so. But what do you do right now, when the $#%@) has hit the fan?

    Empower individuals not teams

    Nonprofit cultures value buy-in and collaboration. But making decisions slowly and with too many cooks in the kitchen can be devastating during a moment of crisis, especially when others in your space are moving quickly and appear to be better prepared.

    On Wednesday, November 9, 2016, just hours after it was announced that Donald Trump had won the U.S. presidential election, many progressive nonprofits released statements, updated their websites, and sprung into action. Some had the foresight to prepare ‘what if’ scenarios anticipating Trump’s victory, but others hadn’t. What they had was accountable, agile leadership; people who were empowered to make decisions and act fast. They left their slower-moving peers in the dust.

    Scared that the wrong decisions will be made? A bad decision made quickly is better than a better decision made slowly in many contexts. If this style of leadership feels out of whack with business-as-usual at your organization, consider giving people temporary titles and a clear timeline when they hold the seat so it’s clear this isn’t a permanent change (for instance, “Election Response Communications Chief”).

    Prioritize speed and candor over comprehensive communications

    Your organization’s values (deeply-held beliefs) should guide as you decide how to respond and craft statements or other communications. An organization that has transparency as a core value, for instance, shouldn’t hesitate to share what’s known and not yet known with its community.

    Panic and unproductive chatter will fill the void when it’s not clear what’s going on. Communicate with your key stakeholders quickly and as candidly as possible. Don’t wait until you have all the answers or a perfectly polished statement.

    Your organization’s brand strategy should also help you select how you communicate. Use your positioning (the big idea you want people to associate with your organization) as a yardstick for your statements, and be sure the tone and style of your response reflects your nonprofit’s personality, not just that of individuals.

    Learn this time for next time

    Building sustainable, resilient organizations should be a priority for every nonprofit’s leadership team, and unexpected moments are just one of many places where that work pays off, potentially changing a bad game-changer into a good one.

    Make someone accountable for keeping track of the useful solutions and new ideas that bubble up along the way during today’s crisis or moment of significant change. Create a collaborative document your team can add to, with categories such as, “What worked well was...” and “next time, we should…” or “before this happens again, let’s….” Once the dust settles, debrief with everyone involved using this document to guide your discussion, then decide what, when, how, and who will advance whatever is needed before the next unexpected change.

    Source: BigDuck smart communications for nonprofits
  • How Can Big Pharma Use Chat Bots to Redefine Consumer Engagement?
    Friday Mar 10, 2017

    Chat bots are redefining how consumers engage with brands. However, before Big Pharma can begin leveraging artificial intelligence (AI)-based solutions, we have to change how industrymarketers perceive them, transitioning from “chat bots” to conversational user interfaces (UIs) while learning how existing user experiences can be transformed using this innovativetechnology. 

    Both chat bots and conversational UIs are computer programs designed to mimic human conversation via text or auditory means. Chat bots, however, specificallyutilize AI as a pillar, which can unpredictably alter a user’s path and experience. A conversational UI takes a more linear approach to natural conversation, providing a distinct user paththroughout the interface. It calls for providing copywriters the ability to reinforce a predetermined user flow and combining pre-canned responses with interface elements to ensure the proper userexperience is delivered.

    If you’re asking yourself why we as an industry need to move away from the paradigm of delivering the same tactics via the same channels, know this:We are witnessing an evolution in the way people interact with software, brands and technology. Interactions that were once personal (such as phone calls) have quickly transitioned into texts,messaging and social media. 

    41% of millennials say that they would be “truly satisfied” if they could use messaging or SMS toconnect with companies and organizations where they do business, according to the Center for Generational Kinetics.

    During our research, we recognized three models in which we,as an industry, must initially assess this technology prior to ideating its potential use cases.

    1. The Intelligent Model The most intriguing, yet least likely to work inPharma. This model uses machine learning as its main method of delivering a natural language response that is unpredictable.

    2. The Linear Model A process that provides aclear sense of familiarity by utilizing a pre-defined set of questions and responses. With this approach, the brand can deliver a more curated experience in a controlled environment that ensurescompliance.

    3. The Hybrid Model The ideal method of development for Big Pharma. By leveraging the linear model as its foundation, Machine learning is incorporated to preparefor future advancements within the technology. It offers full control of the experience, making it a more suitable venture for our regulatory teams.

    But how do we usethem? 

    A conversational UI must be focused, fine-tuned and perfectly curated to deliver just the right experience. Providing a more personalized, cross-channel userexperience. With fewer barriers to entry, 24/7 accessibility and complete anonymity. That said, we’ve identified pinnacle moments within the patient journey where conversational UIs can deliverjust that.

    1. Doctor Discussion Guide: Providing patients with a natural experience to help them communicate more effectively with their doctors.

    2.Benefits Verification Support: Simplifying the complexities of the perplexing benefits verification process.

    3. User Registration and Savings Card Distribution: Meetingthe business objectives of Pharma brands to drive user registrations, building CRM opt-ins along with the distribution of a savings card.

    4. Customer Support and ContentDelivery: Offering a more accessible and engaging method of communication and content delivery to mitigate the need for one of the largest cost drivers’ brands experience for“on-med” patients.

    5. Medication and Refill Reminder: Facilitating adherence by initiating a conversation with a user reminding them, much like a friend or lovedone, to take or refill medication. 

    Today we must move quickly to a reality where brands learn how to interact with consumers the way they expect us to, which means a focus onthe apps and technology they are already using on a daily basis. 

    The only obstacles we face are those we place before our brands. The solution is there, waiting for us torecognize that the typical “rules of engagement” are shifting and the rise of the chat bot is upon us — delivering convenience, personalization and support where consumers live andbreathe, face down and immersed within “the internet of things.”

    Source: Media Post: Marketing: Health