gtn span corp.

3026 merrick road
wantagh, new york 11793

NYS Entity Status
ACTIVE

NYS Filing Date
MARCH 05, 2014

NYS DOS ID#
4539188

County
NASSAU

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC BUSINESS CORPORATION

Name History
2014 - GTN SPAN CORP.









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  • AROUND THE WEB

  • 10 Questions to Ask Before Participating in #GivingTuesday
    By Bryan Roesler - Thursday May 25, 2017

    It’s never too early to start thinking about #GivingTuesday. Perhaps this will be your first year, or maybe it’s already at the heart of your year-end giving strategy – determining whether or not you reach your individual giving goal or blow past it. Hold on! Why would anybody want to […]

    Author information

    The post 10 Questions to Ask Before Participating in #GivingTuesday appeared first on Bloomerang.

    Source: Bloomerang
  • The High Value of Your Nonprofit’s Values
    Wednesday Jan 25, 2017

    I was delighted to participate as a steering committee in the Brooklyn Community Foundation’s inaugural Spark Prize, an exciting new grantmaking initiative. I was truly impressed with how the Foundation integrated its values into every aspect of this project and leveraged them as a strategic decision-making tool in the grant review process, so I asked their fabulous DIrector of Communications, Liane Stegmaier, to write about it.  - Sarah Durham

    This month, Brooklyn Community Foundation marks the third anniversary of Brooklyn Insights—an extensive Brooklyn-wide community engagement project launched shortly after our President Cecilia Clarke joined the Foundation, which ultimately produced a bold grantmaking strategy that has since garnered national recognition.

    And coincidentally, on this anniversary we are announcing the recipients of our new Spark Prize—one of the Foundation’s highest-profile grantmaking efforts to date, awarding 5 outstanding Brooklyn nonprofits with no-strings-attached grants of $100,000 each in recognition of their service to Brooklyn, commitment to equity and justice, strong organizational values, and dynamic vision for the future.

    While we’re often asked about the major themes surfaced through our 1,000-plus Brooklyn Insights’ community conversations, the core grantmaking strategies we’ve since focused on, or our new institution-wide Racial Justice Lens—in this blog, we’re going to focus on the set of values that emerged during Brooklyn Insights that not only helped the Foundation determine our new direction, but continue to guide us and inform new initiatives like the Spark Prize.

    Of course, we knew three years ago that creating a community-led strategy might also lead us to change our mission statement and vision. But what we didn’t fully appreciate at the time was that while mission and vision are critical for moving us forward, strong institutional values are necessary to define who we are as an institution and how we hold ourselves accountable to these pursuits each and every day.

    Over the six months of listening to Brooklynites tell us about the challenges they faced in their communities, the opportunities they saw for change, and the roles we as their Community Foundation could play, we also heard loud and clear a call for us to be a different kind of institution: one that wears its values on its sleeve, keeps the doors open, and always positions community voices at the fore of its work.

    This call led us to articulate five new values for Brooklyn Community Foundation:

    • Courage. We believe in fearlessly identifying barriers to change and we fight for solutions that help overcome injustice.

    • Creativity. We believe that the power of imagination is greater than the challenges we face. We celebrate what works. We pursue the new. We learn as much from failure as we do from success.

    • Honesty. We are committed to being open and trustworthy in all we do and seek partners who share our values.

    • Collaboration. We believe in creating solutions together, harnessing the diversity of Brooklyn, and partnering with the community to spark change and produce results.

    • Respect. We believe in every resident’s dignity and basic human rights, and honor diversity of race, gender and background.

    We’ve come to refer to these values at every test in our decision-making, we talk about them in our Board meetings, staff meetings, and annual staff reviews, and they’ve informed our ongoing racial justice and equity trainings.

    And with the new Spark Prize, we are spotlighting the importance of strong values, and celebrating 5 Brooklyn nonprofits for their exemplary values-driven work. The first-ever recipients of the Spark Prize are Audre Lorde Project, Common Justice, Make the Road New York, MoCADA, and Neighbors Together.

    A committee of approximately 30 Brooklyn civic, business and philanthropic leaders (including Big Duck’s own Sarah Durham!) selected the 5 organizations from an applicant pool of over 150. They were chosen on the basis of a 1,000 word essay, followed by in person interviews where each spoke to the role their values play in their organization and how they align with the Foundation’s values.

    In their application, Audre Lorde Project stated that their values are rooted in transparency, wellness, transformation, cultural work and coalition building. “Collaboration with other social justice organizations is central to ALP’s intersectional, movement-building work.”

    Make the Road wrote that their values are why their 19,000+ members shape all of their campaigns: “Our youth challenge oppression by naming the disparate treatment of black and brown, LGBTQ and immigrant young people …. Their passionate advocacy has resulted in huge movement victories.”

    MoCADA isa museum founded on principles of justice, equity, and inclusion….courage, creativity and collaboration are the key elements of our mission, vision and values.”

    Neighbors Together’s work isgrounded in our belief in the dignity and potential of each person to be a vital part of creating a more just society” and its members have the courage “to fight for real and lasting solutions to overcome injustice.”

    And last but not least, Common Justice highlighted each of their values in their application—demonstrating a deep connection between their values and the unique nature of their healing work between victims and perpetrators of violence:

    • Accountability. We are responsible for our actions, our words, our power, and our impacts. We know that accountability affirms the dignity and humanity both of those responsible and of those harmed, and we hold ourselves to the same high standards to which we hold others. 

    • Transparency. We are transparent about our actions, our intentions, our options, and our decisions. We communicate with clarity and consistency with those impacted by what we do. 

    • Transformation. We believe in the potential of all human beings to transform, heal, grow, change, and be resilient. We believe we all deserve individuals, communities, and institutions that support us in being our best selves. 

    • Respect. We believe in the inherent worth, importance, rights, culture, and strengths of all people, and work to reflect and honor that in the way we behave toward others. 

    • Purpose. We uphold the responsibilities and boundaries of our work because we are ambitious, hopeful, and outcomes-driven. 

    These 5 values send a powerful message, and are a primary reason Common Justice is receiving the Spark Prize in our inaugural year.

    As nonprofit communicators, we are all very familiar with the adage “Show, Don’t Tell.”

    Mission tells us what you do; values show who you are.

     

    Source: BigDuck smart communications for nonprofits
  • Lessons from the Atlanta Community Food Bank on rolling out a new brand
    Thursday Oct 27, 2016

    After months of meetings and presentations, your new brand is board approved. Huzzah! Time to ‘go live’! But before you do... pause! Taking time to craft a smart rollout plan will be a critical part of your rebrand process. A new brand is more likely to resonate and thrive if it’s rolled out both internally (to staff and board) and externally (to volunteers, donors, partners) with attention and care.

    Julie, Atlanta Community Food Bank: Success meant marrying mission with a refreshed look that would send a “get noticed” signal to the community. Hunger is a critical issue, and urgency around ending hunger in our community is vital, achievable, and is something we do together. Success was also very much getting consensus from multiple audiences (board, stakeholders, staff) that we were making the right move with the right look.

    Allison, Atlanta Community Food Bank: Success also meant that we not only got love from our staff and constituents, but also from the “old guard.” We have a lot of people at the Food Bank who are 20+ year employees, not to mention constituents who have been with us since our founder was working out of the basement of a local church. The blue and the cornucopia have been long-standing icons of the Food Bank for so long that changing these things felt very nerve wracking. Getting their buy-in was so important.

    Ally, Big Duck: Specifically, how did you engage your staff in the brand rollout?

    Julie, Atlanta Community Food Bank: This turned out, for us, to be our biggest pivot point. Consider, though, that our staff was pretty change-fatigued coming into this rollout on the heels of a onboarding a new CEO and weathering a massive re-org and launch of a new 10-year strategic plan. It became critical to consider how to engage staff, knowing they could not collectively play a big role in the actual design of the new logo and tagline. Making it fun and engaging became a vital concept. It was the little things that counted—a fun “trunk show” to unveil new brand uniform options; fun swag giveaways at staff meetings where we were simultaneously covering all of the necessary communications around the rollout; an engaging, ceremonial staff exercise and lots of cupcakes and goodies to sweeten the goodbye for a brand that had been near and dear for a long time. Must also say that one of our best investments, besides Big Duck, was the creation of a fun, light-hearted, celebratory brand launch video to say farewell to the old look and introduce the new!

    Allison, Atlanta Community Food Bank: To echo Julie’s comments, we also went department by department to go through the steps we took to get to the new brand and to show them how it would be implemented across different areas that may have meant the most to them (trucks, letterhead, etc.). Because we were so change-fatigued, the fact that we were careful to go to every single department and show them the new look helped.

    Ally, Big Duck: What has your community’s response been so far to the new brand?

    Julie, Atlanta Community Food Bank: Overwhelmingly positive. From our partner agencies to our stakeholders, board members and volunteers—just about everybody has said “We love the new look!” and has been proudly wearing the abundant amount of swag items we handed out.

    Allison, Atlanta Community Food Bank:
    There’s been a lot of revitalization about the Food Bank and what we’re doing because people are noticing the change. Wherever we can put the new brand, we are!

    Ally, Big Duck: What advice would you give to another nonprofit rolling out its brand?

    Julie, Atlanta Community Food Bank: 
    That there are a lot of moving parts—a LOT. Coming up with the new look is just the starting point. Fully planning how to make sure the brand is effectively launched, accepted and that it gets teed up for a long, highly visible life, is where the real work begins. It is really critical to build a well-constructed plan to consider everything from letting key stakeholders under the curtain early (no surprises), to how to get staff to turn in their old uniforms and wear the new ones, to planning far enough in advance for the simultaneous creation and rollout of new marketing collateral, etc…

    Allison, Atlanta Community Food Bank: Have Big Duck on your side. But also, making sure you’re keeping in mind ALL of the moving parts—for us, we had people who wanted to order items prior to our fiscal year ending, and identifying ALL of the places our logo lives, which was much more than we had anticipated.

    Ally, Big Duck:  While it’s early, can you share any anecdotes about what impact your new brand has made?  

    Julie, Atlanta Community Food Bank: Hunger exists every day for a whole lot of people—people you may not realize are finding it hard to put meals on the table. Having a new brand sends a bold signal into the community that there is a problem we can solve together. LET’S GO!

     

    Source: BigDuck smart communications for nonprofits
  • Facebook Makes Two Key HIres As It Ramps Up TV Push
    Friday May 26, 2017

    Facebook has hired Nada Stirratt, former CEO of mobile ad firm Verve, as its new vice president of global marketing solutions for the U.S. and Canada, and named Ty Ahmad-Taylor, former CEO andpresident of consumer electronics firm THX, vice president of product marketing, according to a Business Insider report. 

    Source: Media Post: Real-Time Daily
  • Who run the nonprofit world?
    Wednesday Feb 1, 2017

    For years, I’ve noticed that the majority of faces you see in most nonprofits belong to women. Beyonce got it right: women are the backbone of the social sector! They lead organizations, run departments, and power nonprofits at all levels. In fact, women make up most of the nonprofit workforce, yet despite that, we still occupy only a small percentage of the leadership slots at the top 400 charities. Sigh.

    How can we change that? And what can you do to make sure one of those top nonprofit leadership seats is reserved for you?

    I got together with Stephanie Thomas (of Stetwin Consulting) and Adrienne Prassas (of NYU Wagner)-- both fundraisers par excellence-- to convene a pop-up event for AFP NY members about women’s leadership not long ago. A few dozen women participated, representing a diverse mix of ages, backgrounds, and nonprofit professional experience. Here are a few highlights from our discussion.

    Volunteering is a great way to develop your leadership skills. Want to transition into a career in international development? Build your skills in planned giving? Overcome your shyness at speaking in front of groups? Volunteer! Organizing or staffing an event, coordinating a committee, and other volunteer activities not only open up networks, they force you to work with new people in new situations.

    Tell them what you need to learn. Trying to break into a new area? Develop new skills? Tell your boss or your peers and colleagues what you want to learn, and offer to help out with projects that may be outside of your job description so you can build your skills. For instance, if you’re a grant writer but you want to get into major donor work, ask your boss if you can help them research and prep for a meeting, or listen in on a meeting or two.

    Be yourself. We talked a lot about the power of authenticity in building a strong reputation. Not sure what the answer is? Be honest about it. It’s good to stretch - but it’s not good to be something you’re not. Most of the experienced women at this event found their careers really took off when they spoke with their own voice, rather than trying to play a part they felt was expected of them.

    Show up. It’s easy to watch that webinar from your desk, follow along via social media in your jammies from home, and learn virtually. But when you show up at a conference, breakfast, workshop, or other event, the benefits are much greater. Get out and show up! You’ll make deeper, more meaningful connections faster.

    Personally, I was deeply inspired by the younger women who participated, like Amalyah Oren, a young woman who works by day, volunteers by night, and writes a blog called the Giving Kind.

    If you’re building your leadership skills I’ll be participating in a panel on women’s leadership for the Foundation Center on March 7—details are online here. I hope you can make it!

    Source: BigDuck smart communications for nonprofits
  • Nonprofit leaders respond to the 2016 Presidential Election (round-up)
    Monday Nov 21, 2016

    It’s been almost two weeks since Donald Trump was elected the 45th President of the United States--and frankly, I’m still processing it. As a progressive Brooklynite who somewhat unconsciously/somewhat joyfully lives in a bit of a bubble, I thought that the hopeful, inclusive, and big-hearted America was something that would continue.

    I’ve gathered some of these posts below. These pieces show emotions and ideas that range from the practical: to go and create a better strategy, to find common ground, or to put out the fire and rebuild, to the galvanizing: to rise to the challenges, to speak out whenever we see anyone mistreating another person for who they are, and to push harder now for an inclusive society.

    Source: BigDuck smart communications for nonprofits
  • Ask the NY Giants: Socks with Sandals?
    Tuesday Sep 15, 2015

    Professional athletes like members of the New York Giants are the inspiration for the latest (counterintuitive) high-fashion trend: wearing socks with sandals. Photo: Stu Woo/The Wall Street Journal

    Source: The Wall Street Journal: Most Popular
  • Is Your Organization Aiming for the Fundraising Bull’s Eye?
    By Gail Perry - Friday May 26, 2017

    Where are you with your fundraising plans?

    Are you playing the fundraising "dart game" by any chance?

    There's a game that many nonprofits play called “Aim for the Fundraising Bull’s Eye.”

    It’s the game of searching, searching for the fundraising strategy that will finally pay off.

    The problem is - that it’s a guessing game.

    When you have to guess your way to increased fundraising contributions and gifts - it’s doubtful that you’ll actually hit the bulls eye.  

    Let’s have a bit of fun and see where your organization stacks up in the “Aim for The Fundraising Bull’s Eye” game.  :)

    Let’s see how efficient and effective your own fundraising plans, strategies and tactics are.

    Outer Ring Fundraising

    When your darts keep hitting the outer ring, alas, you're clearly in a “Hit or Miss” situation.

    Your “strategy” — if you can call it that — is all over the place.  Just like these old darts.

    And your fundraising is floundering as a result. Here's what's probably happening: 

    • Your organization sets fundraising goals in a vacuum, based on various people’s personal opinions and preferences. (“I can’t stand direct mail!”) 
    • Your board is detached and disengaged. They are uncomfortable with the idea of fundraising - which they equate with “asking for money.”
    • Your organization’s leadership is also nervous about fundraising - so there’s a distant relationship with fundraising staff. 
    • Your organization’s donors think they are personally treated like ATMs. Not a great recipe for long-term relationships!

    Inner Ring Fundraising

    You are moving toward the bull's eye on the dart board. Your fundraising plans are a work in progress.

    • You’re getting more internal people involved in the discussion, so there is broader support for fundraising among your colleagues.
    • Your board is more engaged. They are all donating, and they understand the importance of opening doors and making connections with their active and affluent friends.
    • Leadership gives fundraising staff a voice at the table. They listen and try to understand you. No one is coming at you at the 11th hour to fund a program you weren’t a part of from the start.
    • You’re thanking your donors. Quickly and with feeling. That’s good. They are beginning to feel like they are not exactly one-night stands as far as your organization is concerned.

    Bull's Eye Fundraising

    There’s a strong culture of philanthropy within your organization.

    • In the fundraising department, there's a plan everybody is following. 
    • Messaging is consistent and donor-centered. 
    • Direct mail folks aren’t afraid to turn “their” names over to major gifts, and major gifts regularly funnels names to planned giving.
    • Programs, marketing and communications, fundraising are all working collaboratively.
    • The lines of communication with leadership are open and flowing; your CEO is engaged with donors and supporting your team’s goals at all times.

    Your board is totally on board.

    • They’re engaged and excited about your mission - ready to take action and go to work.
    • They GIVE! Big and regularly.
    • They make introductions and use their connections to open doors.
    • They understand fundraising and are willing to be part of it (in ways that include asking but other ways as well).

    Your donors are happy.

    • Some have deep relationships with your organization.
    • You speak a donor-centered language.
    • You bless them with the opportunity to give, rather than trying to hit them with a hello and run away with their money.

    And a bonus sign that you’re in the bull’s-eye?

    • You’re raising money.
    • Awesome amounts of money. Mega-amounts. More money than you ever thought possible.
    • All because you are working from well-structured fundraising plans.

    If you hit the bull’s-eye — GREAT! And congratulations!

    But even if your dart ricocheted off the target, took off someone’s ear and flattened a tire in the parking lot, you can turn things around.

    Fundraising Plans Save The Day

    It all starts with a plan that everyone agrees on.  Then you can sleep at night. 

    If you need help creating a sane fundraising plan that will:

    • Help you focus your time and energy.
    • Control the flow of work in your office.
    • Protect you from your leadership’s fundraising “idea of the month.”
    • Allow you to be proactive rather than reactive.
    • Allow you to build confidence in your fundraising program.

    Then check out my brand new Highly Profitable Fundraising Toolkit.

    You'll get the templates, worksheets and 4 hours of video training with me to help you and your team MAX OUT your fundraising potential.

    Find out more here about my Highly Profitable Fundraising Toolkit.

    Let's have some fun, lay down some terrific plans and change the world together!

     

     

    The post Is Your Organization Aiming for the Fundraising Bull’s Eye? appeared first on Fired-Up Fundraising with Gail Perry.

    Source: Fired-Up Fundraising with Gail Perry