The Advertising Club of New York Is honoring industry luminaries at a New York gala July 18. The group's annual Advertising People of the Year awards celebrates talent across five categories who havemade outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and social responsibility.
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MAY 24, 2013
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481 HICK STREET, APT. 1R
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2013 - GRIT CREATIVE GROUP LLC
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- NEW! BBH NY Pushes SNHU 'Forward'
Monday Aug 7, 2017
Southern New Hampshire University (SNHU) is working with new agency partner BBH NY to reach out to students whose next best educational option is nothing at all.
For the initial launchphase, BBH NY provided creative direction for the campaign across all touch-points, including the digital ecosystem of website and online advertising as well as social support.
Three new TVspots aim to highlight the power of education and the "grit and determination" within SNHU students. The "Forward" ad asks the question,“What would happen if everyone had equal access to education?” The other two spots - Break the Cycle and
Dreams - demonstrate how access to education can change people’s lives and the lives of their families.
This platform servesas an evolution for the institution's previous "See Yourself Succeed" campaign.
- Are 'You In' To The US Open?
Thursday Aug 31, 2017
The United States Tennis Association (USTA) is encouraging people to attend the 2017 US Open in New York City with the "You In" campaign. Mcgarrybowen developed the creative while Spero wasresponsible for the out-of-home.
The messaging juxtaposes well-known players with NYC images while a male voiceover motivates viewers to purchase tickets by alluding to NYC's culture by sayinghow only "NYC can throw a party this big" and to "not miss out" of this moment.
The ads can be seen here and
To capture the footage of a 15-story Roger Federer image, and other players images giant projectors were wheeled through the cityin the middle of the night across a number of iconic neighborhoods through New York City, including projecting onto the Brooklyn Bridge.
The campaign also promotes the improvements made at theUS Open grounds last year, including a state-of-the art retractable roof over Arthur Ashe Stadium, a Grand Stand, and greatly expanded shopping and dining options.
"We wanted to express thatblend of glamour and grit in a way that is surprising as it is fun to watch," stated Lee Remias and Kevin Thoem, group creative directors, mcgarrybowen Chicago. "We have fans who come year after year,but with this new approach we’re hoping more fans will be ‘in’ for the action this year.”
The media buy - running only in the greater NYC area - includes two 30-secondspots and two 15-second spots for TV, online video, as well as print, digital and social media. Out-of-home is running across billboards, bus shelters, transit, bus raps, LinkNYC charging stations,and elevator screens.