Consumers are becoming increasingly more sophisticated in making environmentally friendly decisions, prompting marketers to devise ever more nuanced methods of "green communication." The Federal Trade Commission's Green Guides have been revised only twice in the last 17 years, most recently in 2012, and these infrequent updates struggle to keep pace with marketing strategies that may give rise to consumer confusion and deceptive greenwashing by companies.
NYS Entity Status
NYS Filing Date
MAY 29, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2013 - GREEN PATH TRADING LLC
AROUND THE WEB
- How Marketers Can Overcome Greenwashing For Consumers
Wednesday Sep 23, 2015
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The two oldest, biggest chemical companies in the country can now live happily ever after together (minus a few products), as federal antitrust regulators have given the green light to this $130 billion mega-merger. The Department of Justice announced Thursday the approval of the DuPont and Dow merger under the condition the companies divest multiple crop protection and two petrochemical …
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