Witch-hunts, tar, feathers and public pillorying are not usually found in the modern marketing plan. But sometimes, you have to go back in time to move forward. Let's talk about the subject that hasdisplaced discussions by Californians of where you can find the best yoga studio, quinoa salad or stretch of beach: the water crisis.
NYS Entity Status
NYS Filing Date
AUGUST 05, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - GREEN ON GREEN CREATIVE SALAD CO., INC.
AROUND THE WEB
- The Court of Public Opinion
Wednesday Sep 9, 2015
- Watch Your Tone, Green Marketers, Preachy Doesn't Pay
Wednesday Jun 29, 2016
No one likes being condescended to, but it's easy to do if you treat every audience the same. With super green audiences, strong messaging about saving the earth and its creatures is preaching to thechoir, so you don't have to temper much. But if you want to expand your audience to consumers resisting the green "movement," you need to find another way because scare tactics and shame just don'twork.
- Marketing 'Green' To Fuchsia Verticals
Thursday May 19, 2016
Much as we wish everyone was committed to going green, we're just not there yet. Still, there are often ways to promote green products and services without labeling them as such outright - which stillhelps the world, while taking the pressure off decision-makers whose company values or mission may not align with the green movement directly. Here's how.
- Marketing Sideways: Sneaking The Green Into Your Marketing
Thursday Jun 16, 2016
Successful marketing is all about approach, but how do you market something while simultaneously downplaying what are typically its selling points? Very skillfully.
- Use Your Green Words Wisely
Wednesday Sep 16, 2015
When it comes to selling green or energy-efficient products, we marketers tend to throw around a lot of jargon. But do consumers really speak our language? A recent research report from Shelton Groupshows that some green buzzwords are big consumer favorites, while others are total turnoffs.
- 2 Green Marketing Fails And Where They Went Wrong
Thursday Jul 21, 2016
Green products and initiatives are already a tough sell for many audiences, but marketers make it harder when they ignore or assume facts, or are simply unaware of certain dos and don'ts.
- It's Not Easy Being Green - But You Can Make It Easier
Wednesday Apr 20, 2016
Though there's a certain contingent of the population utterly devoted to going green, there's still plenty of resistance out there. Whether it's ignorance, laziness, or downright denial, not everyonerecycles, conserves, or even buys into the idea that these things are important. Some of them are even in Congress.
- Tech Helping Medical Devices Go Green
Wednesday Oct 21, 2015
Even if we're loathe to admit that climate change is a thing, it makes sense for those who use the most energy to do what they can to keep their carbon footprint in check, which puts the medicalindustry right up near the top of the list.