Green products and initiatives are already a tough sell for many audiences, but marketers make it harder when they ignore or assume facts, or are simply unaware of certain dos and don'ts.
NYS Entity Status
NYS Filing Date
AUGUST 23, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - GREEN HARVEST MARKET, INC.
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Thursday Jul 21, 2016
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Thursday Jun 16, 2016
Successful marketing is all about approach, but how do you market something while simultaneously downplaying what are typically its selling points? Very skillfully.
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Thursday May 19, 2016
Much as we wish everyone was committed to going green, we're just not there yet. Still, there are often ways to promote green products and services without labeling them as such outright - which still helps the world, while taking the pressure off decision-makers whose company values or mission may not align with the green movement directly. Here's how.
- It's Not Easy Being Green - But You Can Make It Easier
Wednesday Apr 20, 2016
Though there's a certain contingent of the population utterly devoted to going green, there's still plenty of resistance out there. Whether it's ignorance, laziness, or downright denial, not everyone recycles, conserves, or even buys into the idea that these things are important. Some of them are even in Congress.
- Use Your Green Words Wisely
Wednesday Sep 16, 2015
When it comes to selling green or energy-efficient products, we marketers tend to throw around a lot of jargon. But do consumers really speak our language? A recent research report from Shelton Group shows that some green buzzwords are big consumer favorites, while others are total turnoffs.
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By Mary H. Dyer - Sunday Jun 18, 2017
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There’s a certain type of crab that’s eating up more desirable seafood off the New England coast. The crab’s population could be thinned if commercial fishing operations harvested the darn things, but there’s no money in it. The solution? Figure out a way to make people want these crabs on their dinner plates. Rising populations of green crabs — native …
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By Mary Ellen Ellis - Friday Jun 23, 2017
By Mary Ellen Ellis Avocado trees grow well in subtropical environments and make both a beautiful and a bountiful addition to warm-climate gardens. These trees produce the delicious green fruits that are also nutritious. As with any fruit tree, there are pests and diseases that may strike and either kill or limit the harvest. Avocado powdery mildew is a fungus that is not uncommon, but also not too serious and easy to treat and manage. Signs of Powdery Mildew on Avocado Trees Avocado powdery mildew is caused by a type of fungus called Oidium. The disease only affects the foliage of an avocado tree, not the fruit. However, if the infection goes untreated and becomes severe, it can weaken the tree. In general, powdery mildew is not considered a serious disease impacting avocado trees. You are most likely to see it during the drier months of the year. Signs that