As we cross the threshold into 2017, it seems like a good time to let consumers speak for themselves. Much has been made in the last few months of the "voice of regular people" and those who aredisenfranchised. Let's be honest, most of "those people" aren't the targets of campaigns. Many categories in the boomer marketing space target the mass affluent consumer. But there is a real sweetspot in a segment we call "Average Joes & Josephines." They are neither rich nor poor. They are articulate, smart consumers. As they age, they need brand heroes.
NYS Entity Status
NYS Filing Date
AUGUST 29, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - GRAMMA JOSEPHINE'S CAFE, DELI & PIZZARIA LLC
AROUND THE WEB
- Holding Out For A Hero: Average Joes & Josephines
Monday Dec 19, 2016
- Restaurant Review: At Atla, Mexican for Every Moment of the Day
By PETE WELLS - Tuesday Jul 25, 2017
From the chefs behind Cosme, a more casual cafe whose food you may want to eat every day.
- Nearly 2 tons of seized ivory to be crushed in Central Park
By MARY ESCH, Associated Press - Thursday Aug 3, 2017
ALBANY, N.Y. (AP) — Nearly two tons of trinkets, statues and jewelry crafted from the tusks of at least 100 slaughtered elephants are heading for a rock crusher in New York City's Central Park to demonstrate the state's commitment to smashing the illegal ivory trade.[...] state environmental officials, who are partnering with the Wildlife Conservation Society and Tiffany & Co. for Thursday's "Ivory Crush," say no price justifies slaughtering elephants for their tusks.Last year, the U.S. Fish and Wildlife Service instituted a near-total ban on the domestic commercial ivory trade and barred sales across state lines.Since August 2014, New York law has prohibited the sale, purchase, trade or distribution of anything made from elephant or mammoth ivory or rhinoceros horn, except in limited situations with state approval.The World Wildlife Fund says the illegal wildlife trade not only threatens animal populations, but also endangers national security by funding terrorist cells.
- Digital Engagement Index
Monday Aug 14, 2017
Victoria's Secret tracked 1.6M digital engagements on Sunday (8/13), ranking as the #7 brand on the leaderboard. Instagram drove 77% of the content interactions for the brand, with its most recentInstagram image of model Josephine Skriver garnering 468K content responses within 24 hours.
- View From the River Café: 40 Years of Feasts and Firsts
By BRYAN MILLER - Monday Jul 31, 2017
This special-occasion restaurant on the East River in Brooklyn was in many ways a pioneer, yet its understated charm and elegant owner still thrive.
- Grace Notes: Atop a Manhattan Convention Center, a Harvest of Honey
By JAMES BARRON - Sunday Sep 10, 2017
Beehives on the Javits Center’s roof are yielding their first batches of honey, which will go into dressing on salads sold in a center cafe.