The magazine giant is folding its experiment with e-commerce, and joining forces with Farfetch.
NYS Entity Status
NYS Filing Date
JUNE 04, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - GOLDEN LUXURY SERVICES INC.
AROUND THE WEB
- Condé Nast Closes Style.com Months After Its Debut
By ELIZABETH PATON AND VANESSA FRIEDMAN - Tuesday Jun 13, 2017
- Attention, Affluent Marketers: Please Watch Out For The Gap Between Millennials And Luxury
Wednesday May 3, 2017
Based on recent questions we have received about what’s really going on with Millennial consumers and their viewpoints on luxury and upscale products and services, werecently conducted a qualitative research study, “Millennials: Their Current and Future Need for Luxury,” in collaboration with The Luxury Marketing Council of Connecticut –Hudson Valley.
The exploratory study’s primary purpose was to lay the foundation for a more comprehensive understanding of Millennials' luxury-related passions, values,and buying habits in significant luxury and upscale markets. This study included both an online survey of 46 respondents and an in-depth, 90-minute focus group discussion with five accomplishedMillennials (all from the eastern United States), concentrating on the following two topics:
- How Millennials describe luxury
- Their current and future need for luxury products and services and their rationale for their outlook
More so than in the past, this keyaffluent demographic, upscale Millennials, described the word “luxury” using such negative terms as “expensive” and “unnecessary.” Also, some key attributes ofluxury in the minds of the older generations — Gen-Xers and Boomers — such as “exclusive” and “designer” were not as important, if at all, to many of theMillennials.
Given this scenario, brands that market to affluent and luxury consumers had better pay close attention to how Millennials view upscale and luxury products andservices. And when these less-than-positive descriptions come from Millennials — the future affluent consumers — how do they impact prospects for the affluent and luxury goods and servicesmarketplaces in the future?
This challenge is even more daunting since most Millennials in this exploratory study, when asked about their need for luxuries, answered that theydon’t need them. There were a few exceptions, as some respondents cited “quality” and “designer” as positive attributes of luxury. In addition, Chanel, Hermès, andRolls-Royce were all mentioned as notable and recognized luxury brands, so there is at least some name brand awareness among this younger generation.
Notably, though, in thissurvey, not one American brand was mentioned as being among the top luxury brands. That said, this overall lukewarm interest in luxury is a clear warning shot across the bow of the affluent and luxuryworlds, and its implications call for more innovative approaches to making a case for upscale and luxury products and services among Millennials … or that case may well be closed.
- The Luxury Of Simplicity
Thursday Feb 16, 2017
Volvo ran a series of ads earlier this year using the theme, "Our idea of Luxury is Simplicity." What Volvo astutely realized is that a rewarding relationship feels easy and uncomplicated and thatbuyers of luxury goods and services are seeking a seamless, effortless experience, not only finely-crafted products.
- ‘I Have Stopped Taking My Notebooks and Pens to Meetings’
By LELA MOORE and JULIA SIMON - Saturday Jun 17, 2017
Our Top 10 Comments of the Week: Readers debate being interrupted at work, the shooting of a politician and the fate of American “Dreamers.”
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
- Twitter Urges Court To Reject Bid To Revive Lawsuit Over ISIS Attack
Wednesday Jun 7, 2017
Family members of people killed in an attack in Jordan shouldn't be able to proceed with a lawsuit accusing Twitter of encouraging terrorism, the microblogging service argues.
- For Your Consideration: An Increasingly Lavish Emmy Campaign Season
By JOHN KOBLIN and BROOKS BARNES - Monday Jun 19, 2017
Encouraged by streaming services like Netflix, networks are spending heavily to get their shows noticed by prospective Emmy voters.
- Tech Fix: What You Need to Know About the New Uber
By BRIAN X. CHEN - Wednesday Jun 21, 2017
The company has been dogged by scandal for months. One response: changes to its all-important app.