More than four out of five (82 percent) of S&P 500 companies published corporate sustainability reports in 2016, representing a four-fold increase from 2011. The…
NYS Entity Status
NYS Filing Date
APRIL 09, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - GLOBAL BUSINESS UNITED CORPORATION
AROUND THE WEB
- Increased Corporate Reporting Good For Nonprofits
By Andy Segedin - Friday Jun 2, 2017
Four ways a strong brand can drive corporate giving
Thursday Feb 23, 2017
A strong brand provides countless benefits for nonprofit fundraising programs. It helps organizations stand out from their peers, focuses fundraisers and other communicators on the messages they need to drive action, and provides the vision for a better future that inspires supporters to give.
A strong brand can also give you the edge you need to attract corporate donors. With $24.5 billion donated by corporations last year, that’s no small consideration. Here are four ways that your brand can help support your corporate giving program:
A clearly defined brand will help your organization generate stronger, more trusting relationships with your supporters, a key ingredient in building engaged communities. Corporate Social Responsibility (CSR) programs want to do good, but they also want to promote their own brand and connect with consumers. If your audience is highly engaged, corporate donors can feel confident that their support will get noticed. Because people like to support companies that do good, a recognized connection with your organization can help them build trust and find new, loyal customers within your community.
Corporate donors want to support good causes, but they also know that the nonprofit they choose to associate their brand with reflects back onto them. So, it is equally true that the values associated with a nonprofit brand will reflect on your corporate donors, and if your brand isn’t sufficiently professional or reliably expressed, you are starting at a disadvantage.
CSR programs operate based on defined philanthropic priorities, which are typically selected based on the causes’ affinities with the company’s business interests. For example, Disney’s corporate citizenship program focuses on causes benefiting children. Other companies, like Google, that focus on organizations using technology to combat a range of issues, can get fairly niche. Having a clear mission statement—which is a core piece of your brand identity—as well as key messages articulated in concise language will help you appeal to a CSR team.
Well-defined brands, whether nonprofit or corporate, express a clear personality that helps them to distinguish themselves. Corporations prefer to support organizations that align with their brand’s personality, so having a distinct personality that aligns with a corporate brand can make your nonprofit more attractive.
- GM Foundation Refocusing On STEM
By mark-hrywna - Tuesday Jun 13, 2017
After 30 years as a traditional corporate foundation, the General Motors Foundation is evolving its corporate philanthropy into one more aligned with its business units…
- The Disappearance of a Chinese Deal Maker
Wednesday Jun 14, 2017
Anbang Chairman Wu Xiaohui, who transformed a provincial auto insurer into a symbol of China’s rising economic clout and emerged as a global deal maker, has been detained by a special investigative unit looking at economic crimes.
- Trump’s Businesses Show Mixed Returns During Campaign and Presidency
By STEVE EDER and ERIC LIPTON - Friday Jun 16, 2017
Revenue from several holdings from his global business enterprises rose substantially in the last year, while others were flat or lower
- Fresh Market CEO Resigns After Two Years
By Ashlee Kieler - Tuesday Jun 20, 2017
Fresh Market, a chain of specialty grocery stores, found itself in the hunt for a new corporate leader today after the company’s CEO resigned unexpectedly. Chain Store Age reports that Fresh Market CEO Rick Anicetti resigned from his position and his board seat after joining the company as top executive less than two years ago. The company, which didn’t give …
- Too Hot to Fly? Climate Change May Take a Toll on Air Travel
By ZACH WICHTER - Tuesday Jun 20, 2017
Excess heat in Phoenix grounded more than 40 flights in recent days, and scientists say a warming climate could also mean more turbulent rides.
- The conundrum of corporate gifts
By Marc A. Pitman - Thursday May 25, 2017
Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. It's always good to hear the thought process of donors. But it sometimes raises more questions than it settles. Seeking corporate gifts? Don't be "that" guy At one point in the conversation,