The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
NYS Entity Status
NYS Filing Date
JUNE 27, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - GENERATIONS ADULT CARE, INC.
AROUND THE WEB
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
- With Health Law in Flux, Insurers Scramble to Meet Filing Deadline
By REED ABELSON - Wednesday Jun 21, 2017
Anthem, a major player in the Obamacare exchanges, announced that it would withdraw from Wisconsin and Indiana next year, along with Ohio.
- ‘This Is an Intentional Slap in the Face’ to All Women
By LELA MOORE and TALYA MINSBERG - Saturday Jun 24, 2017
Our Top 10 Comments of the Week: Readers debate the Bill Cosby verdict, the Senate health care bill and the resignation of Uber’s C.E.O.
- Nudes, Sexts, And Dealing With An Ex: Why Marketers Should Care
Friday Jun 23, 2017
From generation to generation, you hear the same thing: Back in my day, things were not this crazy, oversexed, and dangerous. You probably also talk about how you walked uphill both ways to school(possibly in the snow).
- Insurers Battle Families Over Costly Drug for Fatal Disease
By KATIE THOMAS - Thursday Jun 22, 2017
The case of Exondys 51 poses emotionally charged issues for families of young boys with a rare illness, who are fighting companies to get coverage for an expensive drug approved on a lower bar of proof.
- Improving Business, One Game At A Time
Friday Mar 2, 2012
Today's business leaders grew up with games in their living rooms. As teens, they enjoyed the first portable gaming devices, playing anywhere and everywhere. As adults, however, these Generation Xershave taken things a step further, importing their gaming affections from free time to work time by using games as a tool to improve business operations. In short: Work is now accepted as play, andvice versa.
The elusive millennials: are they worth chasing?
Monday Dec 5, 2016
Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.
This obsession has led to tons of research about the generation, and after doing a little digging, I noticed that the research doesn’t always match up. For instance, MobileCause said millennials give to causes, rather than specific organizations or brands, but Inc. 500 found millennials to be extremely brand loyal compared to other generations.
So what’s the deal? Do millennials care about a specific organization or not? And how does that affect their likelihood to give? Big Duck’s new market research tool, the Brandraising Benchmark, also digs into questions like these, and our June survey returned some interesting results about young people:
- 18-34 year olds had some of the highest levels of awareness of participating organizations. This means they were more likely than other, older age groups to claim that they’d heard of a participating organization. This was true for nonprofits large and small, and across a variety of sectors.
- When asked about the importance of participating organizations’ mission statements, 18-34 year olds were more likely than any other age group to say the mission was very or extremely important. Again, true for nonprofits of all sizes and a variety of sectors.
- When asked about their likelihood to donate in the future, 18-34 year olds were more likely than all other age groups to say they probably or definitely would donate. Again, true for organizations large and small, and across sectors.
So perhaps all the obsession over millennials is warranted: they’re aware of what’s going on in the nonprofit sector and excited about donating. What’s more, they seem to be aware of specific organizations (not just the issues behind them), so they may pay more attention to your brand than you might expect.
My biggest takeaway about all of this is that developing a brand that inspires connection is more important than ever. Think Nike or Old Spice, and think fast because this age group has a lot of organizations vying for their attention.
If you want to know what millennials (and other demographics) think of your organization specifically, sign up for our Brandraising Benchmark.
- Anthem Says Senate Health Bill Will Bolster Individual Insurance Market
Monday Jun 26, 2017
Anthem Inc. said it believes that the Senate Republicans’ health bill will bolster the individual insurance market, an endorsement for the legislation as many other insurers have suggested it could undermine the marketplaces created by the Affordable Care Act.