Eager to capture the attention of 16- to-35-year-old beauty enthusiasts, Time Inc. has launched "The Pretty," a new social video brand. What's notable is the all-video approach that offers how-tos,hacks, product information, and entertainment, plus the plan to target both GenZ -- starting at around age 16 -- in addition to Millennials.
NYS Entity Status
NYS Filing Date
NOVEMBER 07, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - GEN GEN FASHION INC.
AROUND THE WEB
- Time Inc. Moves Into Social Video, Targets GenZ And Millennials With 'The Pretty'
Tuesday Jun 20, 2017
- Study Finds Two In Three Consumers Trust Branded Content More Than Traditional Advertising
Wednesday Jun 21, 2017
A new study by Time Inc. reveals that two in three consumers trust branded content more than traditional advertising. With the study, Time Inc. sought to understand how GenZ, Millennials and GenXconsumers respond to and engage with branded native and branded content and referred to both as "custom content."
- Memories of Gen. Patton
By email@example.com (Fox News Online) - Sunday Jul 9, 2017
- Keeping Pace With Gen Z + The New Wave of Digital Advertising
Friday Apr 21, 2017
There's no room for error in digital advertising. That's particularly true when engaging Gen Z. This tech-savvy group of youngsters certainly value "all things digital" - except being served digitalads. In fact, 69% of Gen Zers admit to physically avoiding digital ads. That's not good news.