A new study by Time Inc. reveals that two in three consumers trust branded content more than traditional advertising. With the study, Time Inc. sought to understand how GenZ, Millennials and GenX consumers respond to and engage with branded native and branded content and referred to both as "custom content."
NYS Entity Status
NYS Filing Date
JULY 07, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - FUN BRAND INC.
AROUND THE WEB
- Study Finds Two In Three Consumers Trust Branded Content More Than Traditional Advertising
Wednesday Jun 21, 2017
- Walmart to Buy Bonobos, Men’s Wear Company, for $310 Million
By MICHAEL J. de la MERCED - Friday Jun 16, 2017
Acquiring the clothing brand born on the internet is intended to energize Walmart’s e-commerce strategy as it races to catch up with Amazon.
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
- IPC Media Now To Be Known As Time Inc. UK
Thursday Sep 4, 2014
IPC Media will undergo a rebrand by parent company Time Inc. to become Time Inc. UK, the company has announced. According to Time Inc. chairman and CEO Joe Ripp, the move will allow the company to better leverage its global presence. IPC Media counts more than 60 brands among its portfolio, including Country Life, What's on TV and Woman.
- State of the Art: How Battling Brands Online Has Gained Urgency, and Impact
By FARHAD MANJOO - Wednesday Jun 21, 2017
In a nation where politics have grown pitched, such campaigns suddenly feel like the most effective political action many of us can take.
- Little Games, Big Engagement
Friday Sep 23, 2011
One of the challenges brands often face when they look at getting into gaming is cost and time. Concepting a game people will actually play takes a great deal of time and specialized skills. But sometimes, the simplest games can engage thousands of people if the right circumstances come together.
- Time Inc. Moves Into Social Video, Targets GenZ And Millennials With 'The Pretty'
Tuesday Jun 20, 2017
Eager to capture the attention of 16- to-35-year-old beauty enthusiasts, Time Inc. has launched "The Pretty," a new social video brand. What's notable is the all-video approach that offers how-tos, hacks, product information, and entertainment, plus the plan to target both GenZ -- starting at around age 16 -- in addition to Millennials.
- With AT&T Unlimited Plans, The Fun Goes On And On And On
Saturday Jun 17, 2017
"AT&T is more than a wireless carrier, we are an entertainment company," an AT&T rep tells "Marketing Daily." "We want to use our digital to reinforce that with our consumers and to present our brand in an entertaining way."