fu you corporation

32-16 137th street, apt. 2b
flushing, new york 11354

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JANUARY 23, 2014




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  • Repermissioning Is The New Norm -- Top Lawyer Tells All On GDPR
    Friday Jun 23, 2017

    Even if you're geared up for opt-in, repermissioning will become a chore repeated every other year under GDPR.

    Source: Media Post: Email Marketing Daily
  • 4 Marketing-to-Moms Tactics For 2017
    Friday Jan 20, 2017

    There has been a lot of debate around the death of the mom blogger. Regardless of which side of the fence you fall on in the argument, the good news is that mom bloggers have given birth to socialmedia influencers with greater reach and more channels to deliver your message.

    Source: Media Post: Engage:Moms
  • Customer Feedback, Corporate Style
    By Tom Belford - Friday Jun 9, 2017

    In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider […]

    Source: The Agitator
  • The Small Business Report, March 24, 2017
    By info@compassmedianetworks.com (Compass Media Networks) - Friday Mar 24, 2017

    Managing finances when you're income varies, like some freelancers and contractors; and tracking employee movements for the RIGHT reasons.

    Source: The Wall Street Journal: Wall Street Journal on Small Business
  • The Remote Worker’s Guide To Going Back To The Office
    By Gwen Moran - Tuesday Jun 13, 2017

    You’ve been working in old T-shirts and jeans. Now it’s time to report back to the office. Here’s how to cope.

    Last month, IBM started scaling back its remote work program, ordering telecommuters in various company divisions to report to work at the company’s regional offices. Long a champion of remote work, IBM apparently reversed course and gave some workers the option to relocate to a regional office or leave the company.

    Read Full Story

    Source: Fast Company
  • Four ways a strong brand can drive corporate giving
    Thursday Feb 23, 2017

    A strong brand provides countless benefits for nonprofit fundraising programs. It helps organizations stand out from their peers, focuses fundraisers and other communicators on the messages they need to drive action, and provides the vision for a better future that inspires supporters to give.

    A strong brand can also give you the edge you need to attract corporate donors. With $24.5 billion donated by corporations last year, that’s no small consideration. Here are four ways that your brand can help support your corporate giving program:

    1. Trust
    A clearly defined brand will help your organization generate stronger, more trusting relationships with your supporters, a key ingredient in building engaged communities. Corporate Social Responsibility (CSR) programs want to do good, but they also want to promote their own brand and connect with consumers. If your audience is highly engaged, corporate donors can feel confident that their support will get noticed. Because people like to support companies that do good, a recognized connection with your organization can help them build trust and find new, loyal customers within your community.

    2. Reliability
    Corporate donors want to support good causes, but they also know that the nonprofit they choose to associate their brand with reflects back onto them. So, it is equally true that the values associated with a nonprofit brand will reflect on your corporate donors, and if your brand isn’t sufficiently professional or reliably expressed, you are starting at a disadvantage.

    3. Clarity
    CSR programs operate based on defined philanthropic priorities, which are typically selected based on the causes’ affinities with the company’s business interests. For example, Disney’s corporate citizenship program focuses on causes benefiting children. Other companies, like Google, that focus on organizations using technology to combat a range of issues, can get fairly niche. Having a clear mission statement—which is a core piece of your brand identity—as well as key messages articulated in concise language will help you appeal to a CSR team.

    4. Personality
    Well-defined brands, whether nonprofit or corporate, express a clear personality that helps them to distinguish themselves. Corporations prefer to support organizations that align with their brand’s personality, so having a distinct personality that aligns with a corporate brand can make your nonprofit more attractive.

    Source: BigDuck smart communications for nonprofits
  • The Royal Flush: A $6400 Toilet
    By Andy Jordan - Monday Apr 25, 2011

    Kohler has created what it hopes to be a best-in-class toilet that costs $6400. WSJ's Andy Jordan gives the smart-toilet a whirl.

    Source: The Wall Street Journal: Andy Jordan's Tech Diary
  • Even in email fundraising location matters
    By Marc A. Pitman - Friday May 12, 2017

    Effective email fundraising can seem like a mystery. As a nonprofit, you take a lot of time to craft your email. You balance images with words. And you often build up to the ask. Unfortunately, donors aren't reading your emails like they read a book! They're skimming. So you need to make the point of

    The post Even in email fundraising location matters appeared first on FundraisingCoach.com.

    Source: The Fundraising Coach