As Greek yogurt’s popularity soared, Yoplait struggled to market its own version. Then it decided to develop something else: a compelling story.
NYS Entity Status
NYS Filing Date
AUGUST 09, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - FROZART, FROZEN YOGURT INC.
AROUND THE WEB
- Adventures in Capitalism: Yoplait Learns to Manufacture Authenticity to Go With Its Yogurt
By CHARLES DUHIGG - Monday Jun 26, 2017
- Making frozen yogurt; clown motel for sale; Letterman’s new gig
By Chronicle Staff and News Services - Tuesday Aug 8, 2017
Making frozen yogurt; clown motel for sale; Letterman’s new gigKitchen counters are getting crowded.Coffee machines, mixers and toasters vie with juicers, dehydrators and soda makers — and now there’s the Wim frozen yogurt maker.A clown-themed motel next to a reportedly haunted cemetery is going up for sale in rural Nevada — and the owner is insisting that the 600 clown figurines, mannequins and paintings get to stay.After 22 years, 79-year-old Clown Motel owner Bob Perchetti says it is time to find someone else to look after the place in Tonopah, about 250 miles northwest of Las Vegas.
- Neighborhood Joint: Staubitz Market in Brooklyn: 100 Years of Sawdust, Steaks and Chops
By ANDREW COTTO - Wednesday Jun 14, 2017
A display contains frozen items, and the shelves are stocked with jars and cans. But there’s just one reason to visit this Boerum Hill business: meat.
- Melville’s ‘Leon Morin: Priest’ pairs Belmondo, Riva
By G. Allen Johnson - Wednesday Jul 12, 2017
In the film set during the Occupation during World War II, matinee heartthrob Jean-Paul Belmondo is a country priest who finds himself drawn to a cynical young widow (Emmanuelle Riva), who has abandoned religion for Communism.Melville was part of the French Resistance during the war, so he knew the Occupation inside and outside.The screening Sunday, July 16, at the Berkeley Art Museum & Pacific Film Archive is a good opportunity to pay tribute to Riva.Berkeley Art Museum & Pacific Film Archive, 2155 Center St., Berkeley.
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
- MTV Mines the Past for Its Future: ‘Total Request Live’
By JOHN KOBLIN - Sunday Jul 30, 2017
Remember the “TRL” studio and crowds in Times Square? Music? Carson Daly? MTV hopes you do, and will tune in again.