forum brands LLC

1830 dover road
wantagh, new york 11793

NYS Entity Status
ACTIVE

NYS Filing Date
JULY 30, 2013

NYS DOS ID#
4437972

County
NASSAU

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY

Name History
2013 - FORUM BRANDS LLC









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  • AROUND THE WEB

  • Little Games, Big Engagement
    Friday Sep 23, 2011

    One of the challenges brands often face when they look at getting into gaming is cost and time. Concepting a game people will actually play takes a great deal of time and specialized skills. Butsometimes, the simplest games can engage thousands of people if the right circumstances come together.

    Source: Media Post: Gaming Insider
  • Fit City: Taking Night-Life Cue, Gyms Lower the Lights
    By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017

    Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.

    Source: NYT > Home Page
  • A Message For The Vocal Minority In Marketing
    Wednesday Jun 14, 2017

    As an industry, we need to focus on the voices of the people who have the most leverage, who have the budgets and who are responsible for creating brand engagement with the consumer. These are thefolks whose opinions matter the most, but unfortunately these are the people who speak and write the least in industry forums. How do you get these people to drive the conversation in the mostappropriate direction?

    Source: Media Post: Television News Daily
  • A Message For The Vocal Minority In Marketing
    Wednesday Jun 14, 2017

    As an industry, we need to focus on the voices of the people who have the most leverage, who have the budgets and who are responsible for creating brand engagement with the consumer. These are thefolks whose opinions matter the most, but unfortunately these are the people who speak and write the least in industry forums. How do you get these people to drive the conversation in the mostappropriate direction?

    Source: Media Post: Video Daily
  • Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
    By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017

    John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.

    Source: NYT > Home Page
  • Critic's Notebook: Foreign Horror TV Shows Are Light on Monsters, Heavy on Mood
    By MIKE HALE - Friday Jun 16, 2017

    On the streaming service Shudder, foreign series like “Jordskott” and “Penance” offer a classic psychological dread that’s in short supply on American TV.

    Source: NYT > Home Page
  • Report Reveals In-App Purchase Scams in the App Store
    By Tim Hardwick - Monday Jun 12, 2017

    An investigation into App Store developer pay-outs has uncovered a scamming trend in which apps advertising fake services are making thousands of dollars a month from in-app purchases.

    In a Medium article titled How to Make $80,000 Per Month on the Apple App Store, Johnny Lin describes how he discovered the trend, which works by manipulating search ads to promote dubious apps in the App Store and then preys on unsuspecting users via the in-app purchase mechanism.

    I scrolled down the list in the Productivity category and saw apps from well-known companies like Dropbox, Evernote, and Microsoft. That was to be expected. But what's this? The #10 Top Grossing Productivity app (as of June 7th, 2017) was an app called "Mobile protection :Clean & Security VPN".

    Given the terrible title of this app (inconsistent capitalization, misplaced colon, and grammatically nonsensical "Clean & Security VPN?"), I was sure this was a bug in the rankings algorithm. So I check Sensor Tower for an estimate of the app's revenue, which showed… $80,000 per month?? That couldn't possibly be right. Now I was really curious.
    To learn how this could be, Lin installed and ran the app, and was soon prompted to start a "free trial" for an "anti-virus scanner" (iOS does not need anti-virus software thanks to Apple's sandboxing rules for individual apps). Tapping on the trial offer then threw up a Touch ID authentication prompt containing the text "You will pay $99.99 for a 7-day subscription starting Jun 9, 2017".


    Lin was one touch away from paying $400 a month for a non-existent service offered by a scammer.
    It suddenly made a lot of sense how this app generates $80,000 a month. At $400/month per subscriber, it only needs to scam 200 people to make $80,000/month, or $960,000 a year. Of that amount, Apple takes 30%, or $288,000?—?from just this one app.
    Lin went on to explain how dishonorable developers are able to take advantage of Apple's App Store search ads product because there's no filtering or approval process involved. Not only that, ads look almost indistinguishable from real results in the store, while some ads take up the entire search result's first page.

    Lin dug deeper and found several other similar apps making money off the same scam, suggesting a wider disturbing trend, with scam apps regularly showing up in the App Store's top grossing lists.

    It's unclear at this point how these apps managed to make it onto the App Store in the first place given Apple's usually stringent approval process, or whether changes to the search ads system in iOS 11 will prevent this immoral practice from occurring in future. We'll be sure to update this article if we hear more from Apple.

    In the meantime, users should report scam apps when they see them and inform less savvy friends of this scamming trend until something is done to eradicate it.


    Discuss this article in our forums

    Source: MacRumors : Mac News and Rumors
  • Ask the NY Giants: Socks with Sandals?
    Tuesday Sep 15, 2015

    Professional athletes like members of the New York Giants are the inspiration for the latest (counterintuitive) high-fashion trend: wearing socks with sandals. Photo: Stu Woo/The Wall Street Journal

    Source: The Wall Street Journal: Most Popular