For the most innovative designers working today, form is just as important as flora.
NYS Entity Status
NYS Filing Date
JULY 24, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - FORM BRAND MANAGEMENT CORP
AROUND THE WEB
- By Design: The New Wave in Floral Arrangements
By LINDSAY TALBOT - Thursday Aug 31, 2017
- Sierra Trading Post Re-Launches Brand With Campaign From Grey NY
Tuesday Sep 19, 2017
Sierra Trading Post, part of the T.J.Maxx, HomeGoods & Marshalls Family, has been around for 30+ years, but is reintroducing the brand with a national marketing campaign dubbed, “Go Wild,Folks.”
As part of the brand relaunch, from Grey New York, the firm has launched its first TV ad called “Fight orFlight.”
The campaign’s messaging is intended to communicate the idea that the great outdoors is accessible to anyone, from the avid campers and bikers to people who enjoy tooccasional outdoor activity.
STP promotes its vast selection, well-known brands and comparatively small prices, as the go-to emporium for everybody’s apparel and gear needs for outdooraccessibility.
The brand did a soft launch of "Go Wild, Folks" over Labor Day weekend via social media, parodying extreme athletic events launching with “
Cliff, Diving,” that showcased (you guessed it) people named Cliff, displaying their divingprowess (or lack thereof). Long- and short-form versions of the video have over a million views across all social platforms to date.
Throughout 2017, Sierra Trading Post will rollout additional spots and new social media content.
- Near The East River, Plans Emerge For NY’s Next Life Science Center
By Ben Fidler - Monday Aug 21, 2017
At a time when biotech incubators and shared spaces are beginning to multiply in Manhattan, work on what could rank among the city’s largest biotech centers—if it can all come together—is just getting underway. According to Paul Wexler, a longtime healthcare-focused real estate broker, construction should begin next year on what is being called the […]
- NY subway tiles with Confederate flag look to be altered
By TOM HAYS, Associated Press - Friday Aug 18, 2017
NEW YORK (AP) — Transit officials have decided to alter subway station tiles that have a cross-like design similar to that of the Confederate flag.The Metropolitan Transportation Authority is modifying the tiles at the 40th Street entrance to the Times Square subway stop to avoid any confusion about their meaning, MTA spokesman Kevin Ortiz said in a statement."These are not confederate flags" Ortiz said. The red, white and blue tiles installed decades ago are "based on geometric forms that represent the 'Crossroads of the World,'" he added.The decision comes in the wake of the deadly rally over a Robert E.
- Sears shares surge after deal to link appliances with Amazon
By Reuters - Thursday Jul 20, 2017
Sears Holdings Corp’s shares soared 20 percent after the struggling retailer said it would sell its Kenmore home appliances on Amazon.com and integrate the brand’s smart gadgets with the online giant’s Alexa digital assistant. The deal will expand the distribution reach of Kenmore products, potentially giving a fillip to the company’s sales, which have been...