Pinnacle Foods and its agency Partners Ink are introducing a "Cheesy" campaign to promote the new Snyder of Berlin product line.
Playing off the line's special blends of cheese, the creativefeatures images of the snacks alongside messages proclaiming “Bite Me” and “Tangled Twistz from our Cheesy Imagination” and “More Shapes. More Cheese."
The campaignincludes radio and out-of-home in key markets: Pittsburgh, Pa.; Cleveland, Ohio; and Clarksburg, Parkersburg, and Charleston, West Virginia. Social media and online ads will target all U.S.consumers.
The new items that are available nationally at retailers and online include Snyder of Berlin Puff-N-Bites and Snyder of Berlin Puff-N-Twistz.