There's no doubt that performance marketing is a significant force in online marketing, and will continue to grow. What will 2013 have in store for the performance marketing industry? As I see it, there are four key trends that will influence performance marketers' work in the new year:
NYS Entity Status
NYS Filing Date
APRIL 16, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - FHC PERFORMANCE CORP
AROUND THE WEB
- Four Performance Marketing Trends To Watch In 2013
Wednesday Nov 21, 2012
- How Does Email Work As A Performance-Based Advertising Channel?
Thursday Jul 26, 2012
Email marketing has always focused on performance. Early on, marketers began tracking and improving performance in terms of opens, clicks, and -- ultimately -- ROI. In many ways, standalone email advertising remained a different story. Still, this medium has great potential to fit in with the performance-based media buys many agencies and brands prefer.
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Thursday Jan 12, 2017
BlackRock strategist Holly Framsted explains the qualities that signal a stock can outperform over the long term.
- Film Clip: 'The Big Sick'
Wednesday Jun 21, 2017
Watch a clip from "The Big Sick," starring Kumail Nanjiani, Holly Hunter, and Ray Romano. Photo: Lionsgate
- Ask the NY Giants: Socks with Sandals?
Tuesday Sep 15, 2015
Professional athletes like members of the New York Giants are the inspiration for the latest (counterintuitive) high-fashion trend: wearing socks with sandals. Photo: Stu Woo/The Wall Street Journal
- What Performance Marketers Need To Take Care Of Before 2013
Thursday Dec 20, 2012
With the holiday marketing season closing, many performance marketers have already turned their attention to 2013. Inevitably, their thoughts turn to what they should do to finish the current year on a strong note and ensure the new year is an equal success. Here's a checklist of what you should do:
- Data, Data Everywhere -- But Where's the Marketing Performance?
Thursday Jul 19, 2012
The explosion in digital and emerging media channels has brought a huge volume of rich, but complex, data sources. With big data comes the promise of better decision-making information and measurement of marketing performance. A recent study by the Columbia Business School and NYAMA found that 91% of senior corporate marketers believe that successful brands use customer data to drive marketing decisions, improve marketing performance and increase customer acquisition.
- New Domains Showing Strong Performance On Par With .Coms
Tuesday Apr 25, 2017
Knowing that well-established TLDs such as .com and .org can perform positively, a recent study set out to find examples of strongly performing domains for the less common new TLDs such as .google, .microsoft, .seo, .agency, and other words that might drive traffic to a specific Web site.