feldman & company CPAs, LLP

246 genesee st
utica, new york 13502

NYS Entity Status
ACTIVE

NYS Filing Date
JANUARY 17, 2013

NYS DOS ID#
4347669

County

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC REGISTERED LIMITED LIABILITY PARTNERSHIP

Name History
2013 - FELDMAN & COMPANY CPAS, LLP









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  • Predictive Technology: Going beyond CPA
    Wednesday Jul 19, 2017

    Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business-- even allowing it to spend more on advertising.

    The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeatconsumers, and 65 million products shipped.

    TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials(150 iterations that are tested), and 3,300 email creatives.

    Kar says the company can predict consumer behavior and its value over a number of years.

    “It has been harder to optimize on CPA [cost per acquisition/action]; CPAs are going up,” he says. But Kar says the company uses other measures, such as lifetime value ofthe customer, to allow it to shift advertising. Some of this comes from third party data providers.

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    Source: Media Post: Show Daily
feldman amp company cpas llp utica ny