To paraphrase Shakespeare: "What's in a name? Will rebranding reverse the long-term decline in print ad revenue or boost digital ad sales?" The idea of the country's largest magazine publisherchanging its iconic name is enough to cause a bit of controversy - at least in the insular world of legacy media.
NYS Entity Status
NYS Filing Date
MAY 29, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC NOT-FOR-PROFIT CORPORATION
2014 - FEED THE WORLD FOUNDATION INC.
AROUND THE WEB
- Name Game: Time Inc. Considers Rebranding
Friday Jul 14, 2017
- Rodale Puts Itself Up For Sale
Wednesday Jun 21, 2017
One of the world's biggest health and wellness media companies has vaulted spryly onto the auction block. On Wednesday Rodale, Inc. -- publisher of "Men's Health," "Women's Health," "Prevention" and"Runner's World," among other titles -- announced that it is considering "strategic alternatives" for the company, including a potential sale.
- Be A Brand On A Mission
Friday Jun 9, 2017
CPG brands have lived in the world of USPs (unique selling propositions) since the Forties. In 1981, the USP evolved into positioning. Given how much marketing has evolved in the past 36 years, maybeit's time for a brand's strategic foundation to evolve.
- 'Runner's World,' The Cut' Hire Top Editors
Thursday Jun 8, 2017
Rodale Inc.-owned health and wellness brand 'Runner's World' appointed Betty Wong Ortiz as its new top editor, the first female to hold the title at the magazine. 'The Cut' promoted Stella Bugbee asthe site's first president and editor-in-chief.
- Foundations Can Teach Safety By Partnering With Marketers
Tuesday Feb 17, 2009
Marketers of ATVs and motorbikes reach families and sell their vehicles through advertising and promotions. The Motorcycle Safety Foundation and the ATV Safety Institute partner with these marketersto help get consumers started. Funded by all the major motorcycle makers, the MSF DirtBike School helps kids learn to ride off road.