Sarah Robb O’Hagan’s book is as extreme as her company’s workouts.
When the indoor-cycling startup Flywheel Sports asked Sarah Robb O’Hagan to be its new CEO in 2016, she didn’t have to think long about her answer. “I was like, ‘Absolutely not,’ ” recalls the executive, who had left her job as president of exercise chain Equinox (parent company of Flywheel competitor SoulCycle) earlier that year. At the time, she was writing her first book, and she wasn’t eager to return to the C-suite. But as Flywheel continued to pursue her, Robb O’Hagan grew more impressed with the brand’s focus on fitness, technology, and personal growth. Finally, she took the job.