A display contains frozen items, and the shelves are stocked with jars and cans. But there’s just one reason to visit this Boerum Hill business: meat.
NYS Entity Status
NYS Filing Date
AUGUST 15, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - EXPRESS PAINTING COMPANY, LTD. I
2014 - DYNAMIC QUALITY CONTRACTING CORP.
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China’s Guangzhou Automobile Group Co. Ltd, known as GAC Group, announced at their recent board of directors meeting that they plan to spend $88 million on a new subsidiary focused on electric vehicles.The new subsidiary will be known as Guangzhou Automobile New Energy Automobile Co., Ltd. The first registered capital will be half of the total investment amount with the remaining $44.1m being available based on project requirements.GAC Group — founded in 1997 and was acquired by Guangzhou Automobile Industry Group in 2005 — said they plan on achieving a new energy vehicle...Read More
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I posted something on my personal Facebook page that my employer found offensive and I was subsequently fired. It wasn’t about the company and was done during my own time. Isn’t that an infringement on my First Amendment rights? Can they fire me for expressing myself just because they didn’t like my message? The First...
- Feeling Special
Friday Apr 27, 2012
Every day, social games are enabling players to express themselves in subtle but powerful ways. By sharing the achievements we earn and challenging our friends to beat our scores, we arebroadcasting elements of our personalities and hoping our friends take notice. Brands are taking notice, too, and are starting to deliver the types of experiences in social games that players willrelate to and want to share.
We all love to feel special -- and we love when others feel we’re special. Being smart, funny, and attractive isn’t much fun when nobodynotices, but society frowns upon brazen status updates of “Hi,friends! I’m smart, funny, and attractive!”
On some level, this has made sharing the content we consume into ameta-game where the goal is to bring our friends’ perceptions of us closer in line with our own ideal self. Our friends are broadcasting signals about their own self-image all the time, hopingthat we’ll take notice. Posting a link to an article says: “I care about this issue.” Posting a movie trailer says: “I relate to these types of stories.” In everycase, our friends are saying: “Maybe you didn’t know this about me, but it’s true!”
Social games are a powerful way of engaging with consumers, because they inviteplayers to express themselves through their actions. Our high scores are a public declaration of our investment in a specific game; our achievements, a travelogue of our experiences and the actionswe’ve taken. Some of the most successful games even let us show off real-world skills: our artistic prowess in "Draw Something," our genius-level vocabulary in "Words with Friends," or ourrhythmic mastery in "Rock Band."
Personal Expression and the Brand’s Message
The first branded social games were simple, taking a successful formula andapplying a branded coat of paint. The forms of self-expression they enabled for players rarely amounted to more than “I like this brand!” or “I’m playing this game!”These games were limited by their ability to enable player expression.
Today, a new wave of branded social games is delivering more diverse opportunities for players to share. In "Marvel:Avengers Alliance," players create their dream team of superheroes and can help friends unlock characters for the perfect team. The message they share is “This is my team, suited to mystrategy, and made of my favorite characters.” This message is more personal than a simple “I like the Avengers,” and prompts more conversation amongst the player’s friends-- validating not only their choices within the game, but an association with the brand as well.
Another game with a movie connection, "The Hunger Games Adventures," lets playerscustomize their avatar with options that are suspiciously similar to fan-favorite characters from the film. Players win because they get that special feeling of creating something cool for theirfriends and fellow fans will appreciate -- and when fans are sharing branded content with their fans, the brand wins too.
Players want to show off what makes them unique, and will seek outthe games that empower them to do so. We’re all guilty of gaming narcissism. The best thing brands can do is embrace that by creating experiences that players will love. Every person hasaspects of their personality that they feel go unnoticed. Give them games that make people take notice, and they’ll take notice of your brand’s message, too.