Science Budget, Cooperative Antibiotic, Cassini Dives, DNA From Dirt, Everybody Poops, Symbiotic Species, New Dino Discovery, Brain Communication, Wine Protection, Two Language Time, And Much More...
NYS Entity Status
NYS Filing Date
SEPTEMBER 25, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC PROFESSIONAL SERVICE LIMITED LIABILITY COMPANY
2014 - EXPLORING COMMUNICATION
AROUND THE WEB
- 03 May, 2017 – Episode 617 – This Week in Science Podcast (TWIS)
By Kirsten Sanford - Thursday May 4, 2017
- Here's An Infographic On Making A Social Video
Tuesday Sep 2, 2014
The latest infographic from The Media Octopus explores key tips for making social video work for your brand to maximise the potentially powerful communication of videos to catalyst for engagement.
- Tesla Explores Possibility of Manufacturing Cars in China
Thursday Jun 22, 2017
Tesla said it is exploring with government officials in Shanghai the possibility of opening a manufacturing facility to build electric vehicles for the Chinese market.
- Ask the NY Giants: Socks with Sandals?
Tuesday Sep 15, 2015
Professional athletes like members of the New York Giants are the inspiration for the latest (counterintuitive) high-fashion trend: wearing socks with sandals. Photo: Stu Woo/The Wall Street Journal
Getting heard in the age of media frenzy
Thursday Mar 30, 2017
Over the past 15 years (or so) the media and our habits of consuming information have helped to produce a world of seemingly inescapable, fast-paced echo chambers. Now enter 2017, and controversy and scandal are driving a never ending media frenzy.
Whether or not this is going to settle into permanent new-normal status, it is worth pausing to revisit a question nonprofit communicators have been obsessing over since at least the turn of the century: How do I get my message out amidst all this noise?
Here are some strategies for getting heard in a period with lots of distractions:
Repeat and reinforce your campaigns
If you’re worried that your audience may not be paying as much attention as they normally would, few tactics are as helpful as repetition. Packaging your key messages and initiatives into campaigns of strategically timed communications that reinforce each other across channels and over a series of messages will go a long way toward driving action and making a lasting impression. This means including all of your active channels, from direct mail to SMS, in your campaigns, repetitive use of the same images and basic messages across channels, and timing your various components to launch in short succession.
Plan strategically, but be flexible
Recently the only thing that’s predictable is that big, attention-getting surprises will keep on coming. In this context, you need to keep planning your communications strategically and methodically based on when your message is likely to resonate, the messages your audience responds to, etc. At the same time, prepare yourself for the unexpected. Often you need to stick to the plan and roll with the punches—and you shouldn’t be overly reactive. But at times it’s smart to make small changes to your schedule or messaging. For example, we knew in advance that Conservation International’s 2015 year-end fundraising campaign would have to be responsive to the UN climate talks in Paris. We were lucky to know roughly when outcomes would be released, and built wiggle room into our schedule as a result. And because we didn’t know for sure what the results would be, we explored various scenarios when writing campaign content so we would be ready with the right messaging and tone when the announcement came.
Shift toward the public mood
If you haven’t done so recently, take a moment to consider what your nonprofit’s personality is. Is there an aspect of your work that feels most relevant to current events? Can you adjust your tone in a way that aligns with content your audience is consuming right now, while still sounding like you? Or, you may be able to adopt language that reflects cultural trends—for example, talking about your work in terms of movement building or using advocacy language like “take action” in response to today’s political climate. One organization that has done this recently is Sanctuary for Families, a domestic violence organization that serves a largely immigrant population in New York. As advocacy has always been part of their work, Sanctuary’s communications have long included bold language. But, as the president’s executive orders on immigration, they’ve leaned into this aspect of their voice in a way that communicates their passion in the face of a political environment that is hostile toward the community they serve. Showing your audience that you know what they care about is a great way to build stronger relationships—and, if your content or tone relates to where your supporters’ heads are at, they will be primed to pay attention.
Go to the unexpected
Another strategy is to purposely contradict with your audience is thinking about or how they’re feeling. Imagine this: An environmental organization sends you an email tomorrow with the subject line, “The earth is smiling today.” You open the email, and find a message that addresses the three-year plateau in carbon levels your support helped achieve, then asks you to donate to make sure we can fight back against climate deniers. The seemingly dissonant subject line would get people’s attention, and supporters may even take solace in and appreciate the positive part of the message.
Up the volume
As the number of marketing messages we’re bombarded with every day grows and grows, you’re going to need to do more to get your supporters’ attention. That may mean increasing the frequency of your ongoing communications, creating new campaigns, or adding additional components to existing campaigns—increasing the number of emails or social posts, adding a lightbox, investing in paid advertising, etc. Many organizations are hesitant to communicate more out of fear of annoying their supporters, but generally nonprofits don’t communicate as much as they could. In my time working in nonprofit communications (and I’m old enough that it’s been a while), I’ve never seen a notable negative response to an increase in communication. I’ve even seen the opposite—for example, one Big Duck client who’s found that their unsubscribe rates on emails have gone down as we have increased the number of appeals!
On a different note, if you’re also responsible for your nonprofit’s year-end fundraising I’ll be leading a brief webinar on emerging trends from 2016 fundraising. Registration is free and all the details, including how to register, is online here.
- Mickey and Minnie communicate with a little boy in sign language, and it's the sweetest
By Jessica Sroczynski - Friday Jun 16, 2017
If you are one of those people who's a little freaked out by amusement park characters, this video will absolutely change how you feel.
Olive Crest, a nonprofit whose mission is to prevent child abuse, recently posted a YouTube video of Mickey, Minnie, and Pluto communicating with one of their children in sign language. Afterwards, Minnie gives the little boy a hug and kiss on the forehead.
The heartwarming interaction certainly seemed to make the little boy's day. The magic of Disney, in all languages. Read more...More about Watercooler, Disney, Children, Disney World, and Disneyland
- Twilio.org Awards $1 Million in Communications Grants
By firstname.lastname@example.org (Matt Sinclair) - Wednesday May 31, 2017
- 'NY Times' Finally Joins Snapchat Discover
Monday Apr 24, 2017
Does The New York Times joining Snapchat Discover lend an air of respectability to a new platform, and breathe new life into an aging publisher? That's obviously what the partners are planning -- butonly time will tell.