Google wants to make its search experience on smartphones more personalized — by showing information based on users’ interests and what’s trending in their area. The information will appear beneath the search bar on the Google app on Apple and Android devices (eventually, it will be included in Google mobile searches, not just the app). The company will pull information based on what the user searches across Gmail, Search, YouTube and other Google properties. Google rolled out an early version of this feature, called feed, in December, but it is sending an update Wednesday with improvements to U.S. users. Some observers drew similarities to Facebook’s News Feed, which allows users to scroll down their home page to see the news articles and photos their friends are posting. Randy Giusto, a lead analyst at advisory firm Outsell Inc., said that as consumer behavior evolves, companies like Google that make money through advertising must also change the way they reach consumers. John Simpson with privacy advocacy group Consumer Watchdog, said he will probably not be using the feed feature because he is reluctant to share his personal information with an online service provider. Abhishek Dubey, an assistant professor of computer science at Vanderbilt University, said Google’s move is part of a larger effort by tech companies to build personal assistants for consumers to rely on.
NYS Entity Status
NYS Filing Date
APRIL 25, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - ENDEAVOR SEARCH GROUP INC.
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