In a move to expand its native advertising business, Time Inc. has promoted Chris Schraft to president of content sales and agency development of The Foundry, its branded content studio. 'The NewYorker' has hired Dan Oshinsky as its first director of newsletters.
NYS Entity Status
NYS Filing Date
JUNE 17, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - EMAGI NATIVE WORKS INC.
AROUND THE WEB
- Time Inc Taps Schraft To Head Foundry's Content Sales, 'New Yorker' Hires First Newsletter Director
Thursday Jul 13, 2017
- Study Finds Two In Three Consumers Trust Branded Content More Than Traditional Advertising
Wednesday Jun 21, 2017
A new study by Time Inc. reveals that two in three consumers trust branded content more than traditional advertising. With the study, Time Inc. sought to understand how GenZ, Millennials and GenXconsumers respond to and engage with branded native and branded content and referred to both as "custom content."
- Native Programmatic Drives Scalable Campaigns
Sunday Jun 18, 2017
The time is ripe for native programmatic advertising to finally take off. Recently, the Interactive Advertising Bureau announced the rollout of version 1.2 of its OpenNative RTB spec which will nowoffer third-party companies, including dynamic creative optimization (DCO) platforms, the native ad serving capability to rationalize the process of dynamically rendering native ads.
- Siemens Shows Off Technology's Good
Saturday Jul 22, 2017
In a new ad, Siemens USA tells the story of how its microgrid technology helps a Native American tribe work toward energy independence.