elite coverage inc.

25 meron drive, suite 202
monroe, new york 10950

NYS Entity Status
ACTIVE

NYS Filing Date
JANUARY 09, 2013

NYS DOS ID#
4343128

County
ORANGE

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC BUSINESS CORPORATION

Name History
2013 - ELITE COVERAGE INC.









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  • AROUND THE WEB

  • Are Foundations Part of the Resistance? Challenges to Elite Donors in a Neo-Populist Age
    By Jason Schneiderman - Thursday Jun 1, 2017

    Have foundations with social justice missions spoken out sufficiently about the Trump administration’s policies and priorities? Should they?

    Source: Nonprofit Quarterly
  • Elite SEM Builds Data Analysis For Brands In 2017
    Wednesday Jan 4, 2017

    Elite SEM plans to build support for brands looking to better understand the data they collect through their own and partner systems. Most clients have their own data teams to collect information, but analysis on how to best use that data will come from partners.

    Source: Media Post: Data and Targeting Insider
  • Don't Rain On Our Parade!
    Tuesday Jun 13, 2017

    Last month in this space, I alluded to some of the ongoing conversation that suggests that a political agenda at “The Worldwide Leader” is in part to blame for a viewershipdownturn that may have precipitated ESPN’s recent workforce reduction. Both the spin doctors in Bristol and their detractors have each been quick to confront this assertion by sharingcontradictory survey results. In one corner (dare I say, “the left corner?”) is ESPN, citing research that shows that sports fans do not consider their coverage to espouse a liberal bias,whereas I’ve also seen a recent survey that showed some 60% of sports fans begging to differ. Our research firm has stayed out of this specific empirical debate. That said, we have done enoughresearch on sports fan attitudes to posit the conclusion that stoking such a conversation, regardless of which side of the aisle you walk down, is probably a poor idea if you make your livingmarketing sports.

    In other words, Gary Holmes was spot on in his June 8th Media Daily News commentary, when he suggested that we “save the politics for the ballot box.” As a sportsmarketing researcher, I can echo his position that sports is a great escape, a diversion from the 24/7 social and mainstream media barrage that overanalyzes everything, often antagonizing those whofeel otherwise in the process. I needn’t look any further than my Twitter feed to recognize that there are countless people that have still not moved beyond the divisive and confrontationalbanter that marked the most recent Presidential campaign. And I needn’t look beyond numerous studies that we have conducted to also conclude that sports fans, for the most part, are looking toavoid the partisan vitriol when it comes to embracing their favorite teams, athletes and sports. 

    In a series of over 40 attitudinal statements that we have posed to a nationalsample of avid sports fans for the past eight years, we consistently see the lowest agreement scores surrounding those that suggest, “I’m interested in learning more about the privatelives of top sports stars (less than 6% strong agreement in 2017)” and “Once an athlete becomes a public figure, it is acceptable for his or her private life to be open to public scrutiny(15%).” Other proprietary studies that we’ve conducted for multiple teams, sports media and governing bodies affirm that sports is an “oasis” from the day-to-day stresses andnoise that pervades society. 

    One of the most significant fan drivers has been shown to be sports’ role as a lever that brings together people of diverse opinions andbackgrounds, through a communal bond built on affinity for the sport or team itself. Charles Barkley was correct when he said that he wasn’t a role model. Just more than a quarter of sports fansin our aforementioned omnibus study strongly believe that professional athletes are role models. 

    In an even more recent project for a professional franchise, we heard manyfans articulate their personal difficulty in identifying with the players on their home team because they perceived them to be mercenaries who followed the money and did not often set the bestexamples in their community. So, why has there been so much clamoring to get athletes to speak out and take controversial or extreme positions that can only fuel the polarizing divisiveness that makesmainstream news coverage often difficult to watch? Is this another example of “media elites” listening only to their own echo chambers that suggest that the audience covets this type ofcoverage?

    Our research suggests that sports is about optimism. Less than half of fans surveyed in January strongly believed that the Warriors were going to win the NBA title.It’s about the unprecedented upset, hope springing eternal when pitchers and catchers report, my unwavering belief that my beloved Tennessee Titans will win a Super Bowl before I die. And sportsfans are particularly optimistic. Our most recent fan omnibus showed four-year highs in fan agreement: that they expected their retirement would be more comfortable than that of their parents; thatthere was greater job security; that making large discretionary purchases was less difficult, and that they expected to take a major vacation this year. Such confidence does not mesh with diatribesthat the world is going to heck in a hand-basket. Rather, it sets the stage for the escapist and aspirational marketing activation that is unique to sports.

    Source: Media Post: Marketing: Sports
  • Don't Rain On Our Parade!
    Tuesday Jun 13, 2017

    Last month in this space, I alluded to some of the ongoing conversation that suggests that a political agenda at “The Worldwide Leader” is in part to blame for a viewershipdownturn that may have precipitated ESPN’s recent workforce reduction. Both the spin doctors in Bristol and their detractors have each been quick to confront this assertion by sharingcontradictory survey results. In one corner (dare I say, “the left corner?”) is ESPN, citing research that shows that sports fans do not consider their coverage to espouse a liberal bias,whereas I’ve also seen a recent survey that showed some 60% of sports fans begging to differ. Our research firm has stayed out of this specific empirical debate. That said, we have done enoughresearch on sports fan attitudes to posit the conclusion that stoking such a conversation, regardless of which side of the aisle you walk down, is probably a poor idea if you make your livingmarketing sports.

    In other words, Gary Holmes was spot on in his June 8th Media Daily News commentary, when he suggested that we “save the politics for the ballot box.” As a sportsmarketing researcher, I can echo his position that sports is a great escape, a diversion from the 24/7 social and mainstream media barrage that overanalyzes everything, often antagonizing those whofeel otherwise in the process. I needn’t look any further than my Twitter feed to recognize that there are countless people that have still not moved beyond the divisive and confrontationalbanter that marked the most recent Presidential campaign. And I needn’t look beyond numerous studies that we have conducted to also conclude that sports fans, for the most part, are looking toavoid the partisan vitriol when it comes to embracing their favorite teams, athletes and sports. 

    In a series of over 40 attitudinal statements that we have posed to a nationalsample of avid sports fans for the past eight years, we consistently see the lowest agreement scores surrounding those that suggest, “I’m interested in learning more about the privatelives of top sports stars (less than 6% strong agreement in 2017)” and “Once an athlete becomes a public figure, it is acceptable for his or her private life to be open to public scrutiny(15%).” Other proprietary studies that we’ve conducted for multiple teams, sports media and governing bodies affirm that sports is an “oasis” from the day-to-day stresses andnoise that pervades society. 

    One of the most significant fan drivers has been shown to be sports’ role as a lever that brings together people of diverse opinions andbackgrounds, through a communal bond built on affinity for the sport or team itself. Charles Barkley was correct when he said that he wasn’t a role model. Just more than a quarter of sports fansin our aforementioned omnibus study strongly believe that professional athletes are role models. 

    In an even more recent project for a professional franchise, we heard manyfans articulate their personal difficulty in identifying with the players on their home team because they perceived them to be mercenaries who followed the money and did not often set the bestexamples in their community. So, why has there been so much clamoring to get athletes to speak out and take controversial or extreme positions that can only fuel the polarizing divisiveness that makesmainstream news coverage often difficult to watch? Is this another example of “media elites” listening only to their own echo chambers that suggest that the audience covets this type ofcoverage?

    Our research suggests that sports is about optimism. Less than half of fans surveyed in January strongly believed that the Warriors were going to win the NBA title.It’s about the unprecedented upset, hope springing eternal when pitchers and catchers report, my unwavering belief that my beloved Tennessee Titans will win a Super Bowl before I die. And sportsfans are particularly optimistic. Our most recent fan omnibus showed four-year highs in fan agreement: that they expected their retirement would be more comfortable than that of their parents; thatthere was greater job security; that making large discretionary purchases was less difficult, and that they expected to take a major vacation this year. Such confidence does not mesh with diatribesthat the world is going to heck in a hand-basket. Rather, it sets the stage for the escapist and aspirational marketing activation that is unique to sports.

    Source: Media Post: Social Media & Marketing Daily
  • Patricia Knatchbull, a Grande Dame of Britain’s Elite, Dies at 93
    By ALAN COWELL - Wednesday Jun 14, 2017

    Her life embraced a fabled childhood and personal tragedy after her father and a son were killed by the Irish Republican Army in a bomb attack at sea.

    Source: NYT > Home Page
  • Europe's Elites Seem Determined to Commit Suicide by 'Diversity'
    Sunday Jun 18, 2017

    Politicians say with fury that their migration policies ‘must’ work. What if they don’t?

    Source: The Wall Street Journal: Opinion
  • Insurers Battle Families Over Costly Drug for Fatal Disease
    By KATIE THOMAS - Thursday Jun 22, 2017

    The case of Exondys 51 poses emotionally charged issues for families of young boys with a rare illness, who are fighting companies to get coverage for an expensive drug approved on a lower bar of proof.

    Source: NYT > Home Page
  • Food & Wine Magazine Will Leave New York for Alabama
    By STEPHANIE STROM - Friday Jun 23, 2017

    The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.

    Source: NYT > Home Page