earth sound alliance, LLC

attn: brian lane
444 east chester street
long beach, new york 11561

NYS Entity Status
ACTIVE

NYS Filing Date
AUGUST 19, 2014

NYS DOS ID#
4623931

County
NASSAU

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY

Name History
2014 - EARTH SOUND ALLIANCE, LLC









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  • AROUND THE WEB

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    By EMMA G. FITZSIMMONS - Tuesday Jun 20, 2017

    In what has become a seemingly weekly ritual, a series of problems cropped up across the city during the morning rush, including signal issues and a train with mechanical problems.

    Source: NYT > Home Page
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    By JILL P. CAPUZZO - Friday Jun 16, 2017

    Five years after Hurricane Sandy destroyed communities along the shore, some towns have used the rebuilding process as a time to reinvent themselves.

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  • Seattle Week in Review: Disneyland, the Appiest Place on Earth
    By Benjamin Romano - Friday Jun 23, 2017

    Xconomy Seattle was in Disneyland most of this week, where the operative question, voiced by one of the thousands of other kindred spirits hiking through the hot, crowded streets of Adventureland Thursday afternoon was, “What are all these people waiting for?” More on that below—including a gripe about the princess industrial complex. But first a […]

    Source: Xconomy VC, Deals, & Startups Feed
  • 47% off Earth Pak Waterproof Dry Bag Compression Sack And Phone Case - Deal Alert
    By DealPost Team - By DealPost Team - Monday Jun 12, 2017

    Whether you are Kayaking, Beaching, Rafting, Boating, Hiking, Camping or Fishing, Earth Pak believes they have created the best dry bag on the market for any adventure. Toss in your gear, roll it down, and don't be afraid to toss this bag around. It's designed to last for years and will keep your phone, gadgets and gear dry and protected. It comes in 10L, 20L and 30L size, and all models feature 24-42 inch adjustable shoulder straps. Included is Earth Pak's IPX8 certified waterproof phone case that can fit even the largest phones, with simple snap and lock access and clear windows that allow for picture taking without removing from the case. This bag is currently discounted 47% from $45 down to just $24, and averages 5 out of 5 stars from over 1,500 customers (91% rates a full 5 stars -- read all recent reviews here). 

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    Source: Macworld
  • Brand Building at the Prospect Park Alliance
    Wednesday Jan 18, 2017

    When I became the head of marketing at the Prospect Park Alliance, the non-profit organization that manages Brooklyn's flagship park in partnership with the City, I was given a marketing professional's dream situation and perhaps biggest challenge: creating a new website for the organization starting on day one—and adding to that, by my own initiative, the freshening of the brand identity.

    The Alliance had just completed the Samuel J. and Ethel LeFrak Center at Lakeside, an award-winning recreation center designed by Tod Williams Billie Tsien Architect, and an infusion of good will and heightened fundraising had provided the resources to take on this project, and in short time and with an ambitious timeline, we kicked off work.

    The project went smoothly and was overall a success, and I attribute this to several steps that were taken along the way:

    Set a strategy

    About a year before I came to the Alliance, the organization hired Big Duck to undertake a brandraising intensive  with leadership and key stakeholders. This valuable process, which identified the Alliance's key audiences, its brand "personality" and the start of key messaging for the organization, served as a valuable strategic road map for our brand refresh and website redesign.

    Consider the Brand History and equity

    For every organization, its history and focus for the future will dictate what direction to take with its brand identity. For the Alliance, we felt that its most recent brand identity, designed by Chermayeff & Geismar in 2002, had resonance with our audiences, so rather than start from scratch, our designers built on that brand equity by streamlining and modernizing our existing mark, and introducing full brand system that played to our key brand characteristics.

    Build Consensus

    I am lucky to work in an environment with colleagues and leadership that were fully supportive of this project – this is not always the case. But even in the best situations, building consensus goes a long way toward ensuring the success of the project. From day one, I assembled a leadership team that was charged with making final decisions on the project, which met a key milestones in the project's development. In each phase of the project, the consultants met with key departments at the Alliance to gather their input and perspective. This not only ensured that the project went smoothly, but in my opinion also improved upon the design work.

    Create a Full Brand System

    Rather than just creating a logo and calling it a new brand identity, our designers fleshed out a full brand system, with our website as the first significant project. At the end of the project, we were provided with a font family, color palette, photography style guide, templates for creating the various types of print materials produced by the organization, letterhead, electronic newsletters, and even a system for branding all the work we do in Prospect Park. Consistency is incredibly important in establishing a brand and raising its profile, and this system was essential for our achieving these goals. Rather than restricting our designers, the new system has provided them with creative approaches for working within the system to produce strong and beautiful materials for our organization.

    The results can be seen in the success of our marketing and fundraising activities – since the launch of our brand identity and website in late 2014, we have grown our email audience by nearly 200 percent, and have additional gains in our fundraising efforts with key audiences.


    Deborah Kirschner is a marketing and communications professional with more than 20 years experience in the non-profit cultural sector. She oversees a full range of marketing and communications activities as the Assistant Vice President of Marketing and Communications at the Prospect Park Alliance, the non-profit organization that sustains, restores and advances Brooklyn's flagship park in partnership with the City. Deborah was responsible for the development and implementation of a new brand identity for the organization, as well as the launch of a new website, and is currently spearheading the marketing and promotional activities around the Park's 150th anniversary celebration.

    Source: BigDuck smart communications for nonprofits
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    By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017

    Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.

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    By Michael J. Rosen - Tuesday Apr 4, 2017

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  • Scorching the Earth
    Monday Jun 19, 2017

    A Clinton-era Democrat threat has come to fruition, with disastrous results for our nation.

    Source: American Thinker