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  • Growbots raises $2.5M for its machine learning-based sales automation platform
    By Frederic Lardinois - Wednesday Jun 21, 2017

     Growbots uses machine learning to provide sales teams with the right leads to kickstart their outbound sales process. The service, which argues that its product can save each member of a sales team a few days of work every month, today announced that it has raised a $2.5 million funding round from Buran VC, Lighter Capital and a number of angel investors. This brings the company’s… Read More

    Source: TechCrunch
  • Keep (Brand) Love Alive With Gen Z: It's All About Trust
    Wednesday Apr 5, 2017

    Were you ever certain you'd found love at first sight, only to find out that the more you learned, the object of your desire wasn't what you expected? Similarly, brands are spending increasing resources to catch Generation Z's eyes, but if the wooing doesn't have substance and brand truth behind it to form an authentic relationship, then all efforts are wasted. In the era of "fake news" and a loss of trust in corporate and political institutions, brands need to be honest and transparent about who they are and what they offer to constantly prove themselves trustworthy to this critical audience of 70 million.

    Source: Media Post: Engage:Teens
  • No Company Should Have a Human Resources Department
    Friday Jun 23, 2017

    If you work for an organization large and unfortunate enough to have a dedicated "H.R." division, consider sending your résumé elsewhere.

    Source: American Thinker
  • Ask the NY Giants: Socks with Sandals?
    Tuesday Sep 15, 2015

    Professional athletes like members of the New York Giants are the inspiration for the latest (counterintuitive) high-fashion trend: wearing socks with sandals. Photo: Stu Woo/The Wall Street Journal

    Source: The Wall Street Journal: Most Popular
  • How #GivingTuesday Can Help Your Nonprofit Reach PhilanthroKids or Generation Z Donors
    Monday Nov 7, 2016

    With #GivingTuesday now less than three weeks away, we thought we might expand your thinking on how to celebrate with this post about reaching Generation Z by Beth Kanter. Following the millennials, Gen Z represents the generation born between 1995 and 2015. Growing up in a post-9/11 world, this generation is more connected and hyper-aware than any other. They are more private, more diverse, and a bit more cautious--but they also represent an untapped source of philanthropy. So this #GivingTuesday, take a look at Beth’s advice and the related links, and consider how you might engage the Gen Z members in your community.

    I’ve been a huge fan of GivingTuesday since I first heard about it back in September, 2012 during a conference at Stanford. I’m pleased to see that some of the skepticism and complaints have now morphed in to more capacity builders providing tips for nonprofits to take advantage of this national day of giving. Giving Days organized by local communities are being adopted by many more communities than ever before and a stronger understanding how these efforts can help build the capacity of nonprofits to embrace social media and online giving, engage more donors, and raise awareness of charity giving.

    What I have always appreciated about GivingTuesday since the beginning is how they innovate and anticipate new trends in giving and incorporate into the campaign – either as toolkits or techniques for nonprofits to test and adopt. This past summer, I was an instructor at GivingTuesday’s Summer School where I made a video with some encouragement and tips for using GivingTuesday to experiment with new techniques, donor segments, or practices. GivingTuesday is done it again with its K-12 Philanthropy Curriculum, a set of lesson plans that teachers can use to help their students participate in GivingTuesday by raising money for a local nonprofit.

    With this resource, GivingTuesday is helping nonprofits experiment with a donor segment that is rip for cultivation by nonprofits —  “Gen Z.”    This generation is loosely defined as those born after 1995 and who are now 18 and under.  It’s a huge group: two billion worldwide.  Research points to the emergence of a dynamic generation: educated, industrious, collaborative and eager to build a better world (see slide 10).   Gen Z is already being branded as a welcome foil to the Millennials, born between 1980 and the mid- or late 1990s, who have been typecast as tolerant but also overconfident, narcissistic and entitled.  Gen Z is the first post-9/11 generation, one raised in an age of economic instability, orange terrorism threats, in the shadow of global warming, and globally connected via social media and mobile phones.

    How do businesses and nonprofit reach out to this generation? A good checklist and some recommendations can be found on slides 50-53. But remember, these “PhilanthroKids”  are not necessarily the donors of tomorrow, in many case they are the donors of today and want to do it their way.  During my time at the International Fundraising Congress, I met this young lady, Betty, who was attending the conference to research and network with nonprofits to partner with for her fundraising idea to make the world a better place.   She’s only 10 years old!   This isn’t just an isolated case – here’s an example of 10 big time philanthropists who are kids, including a 13 year old who raised $600,000 for charity.

    While some children are taught about giving to charity at home, we are seeing more and more philanthropy curriculum being integrated into the classroom.   The Giving 2.0 Mooc is an example at the college level where college students are not only learning about the world of philanthropy, but are also giving away a grant to a nonprofit organization as part of their work.     But is philanthropy a part of a Gen Y’s schooling?     During the recent ALS IceBucket Challenge, lots of kids were involved and I noticed some educators, like Vicki Davis, incorporating it as a classroom lesson.

    The GivingTuesday Curriculum includes ten lesson plans that helps understand philanthropy and helps them reflect and develop their own philanthropic initiatives by choosing a nonprofit in their community and partner with them on GivingTuesday.

    Does your nonprofit have a strategy for engaging and cultivating Gen Z as donors and supporters?   What does it look like?

    Source: BigDuck smart communications for nonprofits
  • Modular Email Templates Save Time, Resources
    Thursday Jun 8, 2017

    Two out of three email marketers believe they don't have enough resources to optimize their email marketing campaigns, according to a new report released Wednesday by Emma.

    Source: Media Post: Email Marketing Daily
  • 'NY Times' Finally Joins Snapchat Discover
    Monday Apr 24, 2017

    Does The New York Times joining Snapchat Discover lend an air of respectability to a new platform, and breathe new life into an aging publisher? That's obviously what the partners are planning -- but only time will tell.

    Source: Media Post: MoBlog
  • In the Huddle With NY Jets Owner Woody Johnson
    Friday Oct 15, 2010

    Woody Johnson, owner of the New York Jets NFL franchise, joins WSJ's Lee Hawkins for the "WSJ Weekend Conversations" series to talk about the Jets' Super Bowl prospects, co-chairing the 2014 Super Bowl host committee, and his charitable interests.

    Source: The Wall Street Journal: Weekend Conversations