4 Reasons Direct-Response Tests End up Telling You Nothing Sean claimed the other day that 91.645% of direct response fundraising tests are a waste of time. “Dude,” I said, “that’s fake news. The real number is 91.625%!” Either way, though,...
NYS Entity Status
NYS Filing Date
FEBRUARY 11, 2014
NYS DOS ID#
DAVID RUSSELL TILTON
34 WAWAYANDA ROAD
WARWICK, NEW YORK, 10990
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - DRT DEVELOPMENT, LLC
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- NEW! RI Blood Center Launches 'Someone Else" Campaign
Thursday Jun 15, 2017
The Rhode Island Blood Center is launching its first brand campaign to encourage new donors in a creative way and raise the overall profile/awareness of the nonprofit organization.
Developed with Nail Communications, the creative demonstrates how unfair it is for all of us to depend on "someone else" to donate life-saving blood. The spots show that "
Someone Else" is actually just one guy -- who lives in Warwick, RI.
In addition to TV spots, the campaign includes radio, billboard,print and social media.
The dedicated site HelpSomeoneElse.org further introduces this lone donor and features information about where to donate blood. "Mr. Someone Else" -- an actor --will be appearing in person throughout the community, including throwing out the first pitch at a Pawtucket Red Sox baseball game, going on talk shows and appearing at farmer’s markets.
"It was critical to the campaign to have someone who fit the role of a regular guy who is donating blood all the time even though he lives a busy life," says Kara LeBlanc, marketing communicationsmanager, Rhode Island Blood Center. "He had to be lovable enough for people to want to help him out."
To encourage further interaction, the project invites people to text "Someone Else" to lethim know that there’s a least one pint he won’t have to give. He will get back to you to say thanks and may even send you a photo of what he’ll be doing with the free time you justgave him, says LeBlanc.